1.
HOW THE WORK
OF JOURNALISM
HAS EXPANDED.
@amyoleary
www.amyoleary.me

2.
IDEA REPORT CREATEIDEA REPORT CREATE
The job of a journalist used to be simple.

3.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
But today, our work has expanded.

4.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
WHAT IS NOT BEING COVERED BY OTHERS?
WHAT DO PEOPLE NEED TO KNOW?
WHAT IS SURPRISING?
Our ideas have to be more compelling to get attention.

5.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
WHAT WILL PEOPLE BE CURIOUS ABOUT?
WHAT CAN YOU FIND THAT NO ONE ELSE HAS?
WHAT MAKES YOU SMILE OR THINK?
Like the best reporting does, we must be attuned to our
readers’ attention spans as never before.

6.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
HOW WILL YOU MAKE THE STORY COMPELLING?
WHY SHOULD PEOPLE STAY TO THE END?
ARE OTHER FORMATS MORE USEFUL THAN TEXT?
The creation of a story should take into account
“attention management,” especially in digital formats.

7.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
IS THE HEADLINE & PHOTO AS GOOD AS THE STORY?
DOES THE STORY HAVE EVERYTHING A READER NEEDS?
DID YOU “CLOSE THE EXITS” FOR READERS?
A story’s packaging should be as considered as its writing.

8.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
HOW WILL PEOPLE FIND YOUR STORY?
WHY SHOULD THEY CLICK ON YOUR STORY?
WHY SHOULD THEY SHARE YOUR STORY?
If no one sees or hears your story, why did you write it?

9.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
WHO IS TALKING ABOUT THE STORY?
DO THEY HAVE IDEAS FOR NEW REPORTING?
ARE THERE CRITICISMS TO ADDRESS?
Stories don’t exist in a vacuum. Our work continues after publishing.

10.
IDEA REPORT CREATE PACKAGE PROMOTE LISTEN RESPOND
MAKE MORE STORIES.
ANSWER YOUR READERS.
We live on a two-way street with our readers. Talk to them. Do more work.

11.
HOW THE WORK
OF JOURNALISM
HAS EXPANDED.
@amyoleary
www.amyoleary.me