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1Amy Neumann, Digital Director :: March 10, 2016
Social Media for Business 2016

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2https://www.youtube.com/watch?v=jottDMuLesU

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• Why social media?
• Who’s using it?
• What works best for
each platform?
• What makes good
content?
• Quick Brainstorming
• Common questions
• Overcoming common
challenges
• Making sure the right
audience gets your
messages
• Q & A
Agenda

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Join the conversation
Social media is word-of-mouth
marketing in the digital age. Social
media activity reveals what customers
want, need and expect from
businesses.
Connecting with customers to improve
your social presence is important:
• It can help build your brand
• It can improve your reputation through
regular engagement with a network of
current and potential customers.

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"The goal is not to be good at social
media.
The goal is to be good at business
because of social media.”
– Jay Baer

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6http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

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7http://www.socialmediatoday.com/social-business/5-key-social-media-marketing-trends-watch-2016

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Add VALUE to
your client’s day
by being
useful, helpful,
and relevant.
The Key to Social Media:

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To Help with Planning:
Who do you want to reach?
What do you want them to know?
What do you want them to do?

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It’s Not “Free…”
But it IS worth it.

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Talk AboutWhat PeopleWantTo See or Read
(NotWhatYouWantToTalk About)

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Where to Get Ideas
Borrow inspiration from people already doing a good job –
ask your friend Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x
industry
• Industry leaders for x topic (or industry)
Who’s popular for that topic or industry on Twitter?
Pinterest? Facebook? LinkedIn? What do they talk about?
What content gets the most interaction (retweets, likes,
etc.)?

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 Evergreen
 Lists
 Quotes
 Community
 HowTo’s/ Hacks
 Topical/Trendy
 News
 Entertaining/Inspiring
 Educational
 About Us/Promotional/Testimonials
 Contests
 Questions
 Polls
Content Types:

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Reaching the Right People
• Paid social media advertising is not
optional, if you want to reach the right
people
• Paid social media ad spend expected to
exceed $30B in 2016
• See resources list for ad help
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

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Common Barriers
• Time
• Knowledge/expertise gaps
• Fear of negative comments

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Overcoming Barriers
• Leverage Scheduling Tools
• (i.e. Hootsuite)
• Utilize DIY resources, or consider full or
partial outsourcing
• List of resources:
http://www.slideshare.net/amyneumann/social-
media-for-business-resources-2016
• Embrace the conversation and feedback
for learning and growing
Embrace
the
Conversation

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Resources
http://www.slideshare.net/amyneumann/social
-media-for-business-resources-2016

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Thank you.
Amy Neumann, Digital Director

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Advance Ohio is part of the Advance Local Group
A local leader with national strength
National sales and digital strategy arm of Advance Local, and
manager of Advance’s sophisticated, unified data management
platform, which guides the creation of highly targeted and flexible
advertising solutions across the enterprise.
A leading media and marketing company attracting more than 48
million consumers across its stable of award-winning news and
information brands in markets throughout the U.S. Advance
Local is part of Advance Publications, along with Condé Nast
and American City Business Journals.
http://advance-ohio.com