Why does corporate giving matter? Which volunteer projects do employees get most excited about? What makes opportunities interesting to leadership? Developing and nurturing corporate relationships with social media outreach For the DonorSearch Flash Class Series national webinar, November 15, 2018 . Presented by Amy Neumann @CharityIdeas of First Year Cleveland.

1. Flash Class: Creative Ideas to Drive
Corporate Donations of Time,
Talent, and Treasure
Amy Neumann
November 15, 2018

2. Topics
 Why does corporate giving matter?
 Which volunteer projects do employees get
most excited about?
 What makes opportunities interesting to
leadership?
 Developing and nurturing corporate
relationships with social media outreach

3. Why Does Giving Matter to Corporations?
“Generosity makes a big difference in the quality of human personal
and social life, both for the givers and receivers.”
- Christian Smith, from Notre Dame’s Generosity Research Center

4. Corporations Are Made Up of People
People tend to universally like certain things: to be entertained, to learn, to
save time, to save money, to be ahead of the curve, to feel inspired, to help
others, to share, to grow.

5. Popular Types of Volunteering
 Done-in-a-Day
 Tangible, visible impact (i.e., painting schools)
 Example: United Way Day of Caring/Impact/Action

6. Popular Types of Volunteering
 Skills-Based (Pro-Bono) – Catchafire, Taproot
 Larger impact
 Longer-term
 Leadership, management, and collaboration skills growth
 Examples: Strategic Planning, Branding, Marketing, Automation, IT, Websites, HR,
Accounting, Legal

7. Popular Types of Volunteering
 Virtual
 Quicker process to complete
 Training, micro-donation, online*
 Example: Safe Sleep Heroes from First Year Cleveland
* http://createthegood.org/articles/virtualvolunteering

8. Focus on the Value/Potential Rewards
 Potential rewards for corporations?
 Goodwill
 Can sway clients and employees their way
 Better employee retention
 Better corporate culture
 Positive impact on community
 Measurable and reportable
 Visible

9. Focus on the Value/Potential Rewards
 Potential rewards for employees?
 Make a difference
 Dollars for volunteering (can be donated
to favorite cause)
 Paid days off
 Wellness points
 Recognition
 Employer match for donations
 “Helper’s High”
 Camaraderie

10. Other Value to Employees
 Learn or grow skills like leadership, management,
collaboration
 Make a tangible, positive impact on the community
 Foster relationships within the organization and the
community
 Uncover or rekindle the thrill of helping others
 It’s sharable (and visible) publicly on social media
 Bolsters creativity
 Allows for new experiences
https://www.nationalservice.gov/volunteering-pathway-employment-report

11. Remember: Show Appreciation
 Think about people in
leadership at
corporations like major
donors
 Show them you
appreciate them and
say Thank You often

12. Social Media = The New Word of Mouth
http://www.pewinternet.org/fact-sheet/social-media/

13. Develop Strong Connections
 Connections are the core strength of LinkedIn
 Connections see your content
 Send custom, personal invitations via “Connect” or “InMail” to:
 People you meet at events or meetings
 Speakers
 Award winners
 People with the same interests, school, causes, industries, etc.

14. Thought Leadership Creates Influence
 Use LinkedIn Publisher to create your own content
 Frame it around subjects like your cause, helping, giving
 Share other people’s publisher articles and posts
 Like and comment on interesting content, especially relating to your cause or location
 Curate interesting articles to share
 Share helpful articles you find
 Lead with a question in the commentary

15. Creating Value Is Key to Credibility
 It’s all about helping your
audience while uplifting your
cause
 Give something of value. Be:
 Useful
 Helpful
 Relevant

16. Social Media: Do This
 Create complete profiles with your
cause in mind
 Make a lot of worthwhile connections
 Create and distribute useful, helpful,
relevant content
 Give first and often – provide value
and be a helpful resource

17. Share The Good Work of Others

18. Summary
 People care about helping – including people at
corporations
 Find engaging volunteer or pro-bono
opportunities for employees
 Present the VALUE you bring to leadership
 Develop and nurture corporate relationships by
creating and giving value through social media
and thought leadership

19. Questions and Creative Ideas?

20. Let’s Connect:
Amy Neumann
@CharityIdeas @amyneumann
amy.neumann@case.edu
http://firstyearcleveland.org
Thank you!