Social Media Tools

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This document discusses various social media tools that organizations can use to engage with members and customers. It outlines why social media is important for organizations, providing three key approaches: listening to members/customers, engaging with them, and influencing authentically. The document then examines specific social media tools like Twitter, Facebook, LinkedIn, YouTube, Flickr, and wikis, providing examples of how organizations can utilize each tool to meet communication, collaboration and community building goals. It emphasizes having clear objectives, identifying internal champions, and measuring success when using social media.

Technology Business

Social Media Tools Amy Hissrich Director, Knowledge Initiatives Connecting Great Ideas and Great People www.asaecenter.org

What is Social Media ,[object Object],[object Object],Organization controls the content Organization controls one website Organization & Members Co-create Not just a website-lots of outposts Control is shared (at best) Members/ Customers participate Members/ Customers are receivers

Why Social Media ,[object Object],[object Object],[object Object]

How can you benefit from social media? ,[object Object],[object Object],[object Object],Listen to your members/customers Engage your members/customers Influence authentically

Social Media Tools How much more exactly? Communication Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More! More! More!

Why Social Media: Let’s Talk Market Share (traffic)

One last thing before the tools… ,[object Object],[object Object],[object Object],[object Object]

Social Media Tools: Twitter ,[object Object]

Twitter: Organizational Uses ,[object Object],[object Object]

More Twitter ,[object Object],[object Object]

Twitter Demo Video Twitter can also be configured to update your Facebook page

Social Media Tools: Facebook Individuals Groups Fan Pages

Facebook: Groups & Fan Pages Pages=good for long term Relationships Groups-good for quick/active discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion Yes yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes Yes Visitor statistics Yes Yes Video and photo public exchange Yes Yes “ Related” event creation and invitation Yes Yes

Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback. Photos help your members connect!

Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.

More Facebook ,[object Object],[object Object],[object Object],[object Object]

Social Media Tools: LinkedIn Try a search on your industry…

Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer

More LinkedIn ,[object Object],[object Object],[object Object],[object Object]

Points of Integration You can integrate an RSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations

Social Media Tools: SlideShare It’s like YouTube for Power Point slides…

Social Media Tools: Flickr Photos can be collected by tag or via a pool

Social Media Tools: Wikis ,[object Object],[object Object],[object Object],[object Object]

Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Tips ,[object Object],[object Object]

On Last Tip ,[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object]

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Social Media Tools

1. Social Media Tools Amy Hissrich Director, Knowledge Initiatives Connecting Great Ideas and Great People www.asaecenter.org

5. Social Media Tools How much more exactly? Communication Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More! More! More!

6. A LOT More! Social Media Tools

7. Why Social Media: Let’s Talk Market Share (traffic)

8. Let’s Talk Market Share (Cont’d )

10.

11.

12.

13. Leveraging Twitter for your Website

14. Twitter Demo Video Twitter can also be configured to update your Facebook page

15. Tracking Twitter Success

16. Social Media Tools: Facebook Individuals Groups Fan Pages

17. Facebook: Individuals

18. Facebook: Groups & Fan Pages Pages=good for long term Relationships Groups-good for quick/active discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion Yes yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes Yes Visitor statistics Yes Yes Video and photo public exchange Yes Yes “ Related” event creation and invitation Yes Yes

19. Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback. Photos help your members connect!

20. Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.

21.

22. Social Media Tools: LinkedIn Try a search on your industry…

23. Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer

24. Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer

25.

26. LinkedIn Groups

27. LinkedIn Groups

28. Points of Integration You can integrate an RSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations

29. Social Media Tools: SlideShare It’s like YouTube for Power Point slides…

30. Social Media Tools: YouTube

31. Leveraging YouTube for Your Website

32. Social Media Tools: Flickr Photos can be collected by tag or via a pool

33.

34.

35. Wiki Examples

36. Putting it Together

37. Putting it Together

38.

39.

40.