Rihanna LOUD Digipak Analysis

1. Rihanna ‘LOUD’ Digipak Analysis
The theme of the album is consistent throughout and the colour scheme of
the bright red is a direct cont rast to the name of the album. The theme of the
album consist s of love, romance and also weakness which all reflect the style
and emot ions of t he songs on t he album. The name of t he ‘LOUD’ reflect s t he
art ist s personality and out their style choices in fashion and also her music. The
use of the bright red hair and red lips is a direct cont rast to the album name
and her personality. The use of the bright red colour is also quite suggest ive
and sexual along wit h Rihanna’s facial expression in bot h images.
A narrat ive can be seen to be played through this digipak. The cover image
suggest s a sense of love and passion through the bright red hair and lips. The
theme of love is then cont inued on to the large three sided where the art ist is
seen to lying in a bed of roses wearing a white long tutu and crop top which
could to seen as a wedding dress, this ent ices the audience to know what
happened to this art ist who seemed passionately in love on the cover and is
now lay down showing quite a dist ressed facial expression, this creates a
narrat ive enigma as to what happened to the art ist .
The font used is quite informal and simple which helps to keep the main
image the focus of the cover. Only the art ist s name and the albums name
are featured on the cover both words also frame the art ist s face again

2. keeping the focus on her rather than the actual album name. This could be
implying that the suggest ive image of Rihanna is the main focus and is what
will in return sell the album rather than the albums music.
The large image inside the digipak present s a lot of emot ion through the use
of the busy background of the bed of roses. The bold vibrant red rose, along
with the body language of the art ist creates a sense of weakness and
heartbreak. While the image represent s a sense of weakness, sex appeal is
also shown through the revealing crop top the art ist is wearing along with the
posit ion the art ist is in. This also seen on the main cover image as the art ist has
quite a seduct ive look along with the suggest ive use of the bright red hair
and lips. This makes the album and art ist st rongly appealing to the male
audience.
The CD features an image of a pale pink rose, which cont rast s the bright red
roses on the inside of the album. Compared to the other roses the pale pink
roses suggest a more sensit ive and romant ic side which reflect s the songs on
the CD.