2. FINAL POSTER
After careful debate I decided to create another poster as some of
my target audience felt that in the previous one there was too much
to look at. Therefore, I decided to make my final poster more
simplistic. As a result, I took the eye as that was unique and highly
significant in the digi-pac and the roses and combined the two in the
hope of creating a more successful poster.
3. STEP ONE – Retaking photos
As for the first step, this involved myself taking some images of
roses. The initial step however, was changing the colouring from red
to black. Therefore, I gathered some black spray paint and sprayed
the roses. The next step was covering them in ‘blood’ this was red
food colouring mixed with fairy up liquid to make the contents
thicker. From then I started taking a variety of new photos.
4. STEP TWO – Choosing an image
After taking a multiple images, I decided to choose this image.
5. STEP THREE – Putting the image in place
I chose to make the image appear
bigger as I felt if the rose were
small like in the original image, the
poster wouldn’t stand out as
much to my target audience.
6. STEP FOUR – Changing the Brightness/Contrast
As this image was darker then the
other images I had taken previously
I chose to change the
brightness/contrast to make it
stand out more. Therefore, the
blood appears brighter which gives
the image a supernatural feel,
which links with the atmosphere of
the single and music video.
7. STEP FIVE – Adding the eye
The next step was the addition of
the eye. Another reason for the
decision to add the eye was that if
the target audience were familiar
with the video they would know
that this poster is in relation to the
new single. Therefore, my digi-pac,
music video and poster all have a
link to combine them so my target
audience will automatically know
they are related.
8. STEP SIX - Blending
As for the eye I didn’t think it blended in well with the roses.
Therefore, I went to the blending options and looked at various ones.
EXAMPLES: -
DISSOLVE HARD LIGHT HARD MIX
10. STEP SEVEN – HMV logo
The addition of HMV logo was to
inform my target audience
where to buy the digi-pac.
Nevertheless, I did not add a
date as to when it would be
released as in my re-search I
discovered that it is not
necessary for that as the poster
is mealy for the audience to
anticipate the release of the digi-
pac.
11. STEP EIGHT – Opacity
The final step involved changing
the opacity of the eye. I chose to
change the opacity of the eye to
50% to see if it would have more
of an impact. Nevertheless, after
showing some of my target
audience the eye they thought
that the original stood out to
them the most.
