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ALIN VLAD
THE POWER OF
EMPATHY IN DRIVING
CONVERSIONS
Câte ceva despre mine
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Director of Online Sales & Marketing la Heim...
HOW DO YOU DEFINE EMPATHY?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Brené Brown on Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
• What are their
pain points when
using your
product?
• What do th...
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
LIVREAZĂ VALOARE ÎN MOD CONSISTENT
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a frie...
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a frie...
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
MULȚUMESC PENTRU
TIMPUL ACORDAT!
alinvlad.page amvlad
www.alinvlad.com
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The Power of Empathy in Driving Conversions

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A presentation i delivered at a local (romanian) meetup dedicated to Conversion Rate Optimization.

I talked about:
- how Brene Brown inspired to fully understand empathy;
- how to use the Empathy Map framework in Marketing;
- how we used empathy at Heimdal Security to gain traction, improve the product, improve conversion rate and, finally, drive more sales.

Publicada em: Marketing
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The Power of Empathy in Driving Conversions

  1. 1. ALIN VLAD THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  2. 2. Câte ceva despre mine ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Director of Online Sales & Marketing la Heimdal Security, blogger allinbound.ro & alinvlad.com, Full Stack Marketer pasionat de Inbound Marketing și Marketing Automation. Obsedat de Growth Marketing.
  3. 3. HOW DO YOU DEFINE EMPATHY?
  4. 4. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Brené Brown on Empathy
  5. 5. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  6. 6. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS • What are their pain points when using your product? • What do they say or feel when using your product, whether in private or public? • What do they see when they use your product? What is the environment? • How do they think about their fears and hopes? Thinking Seeing DoingFeeling Empathy Map
  7. 7. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  8. 8. LIVREAZĂ VALOARE ÎN MOD CONSISTENT ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  9. 9. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  10. 10. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  11. 11. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  12. 12. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  13. 13. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  14. 14. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  15. 15. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  16. 16. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?
  17. 17. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
  18. 18. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?
  19. 19. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
  20. 20. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  21. 21. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  22. 22. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  23. 23. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  24. 24. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  25. 25. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  26. 26. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  27. 27. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  28. 28. MULȚUMESC PENTRU TIMPUL ACORDAT! alinvlad.page amvlad www.alinvlad.com

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