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BY ALIN VLAD
Best Practices
FACEBOOK
LEAD GENERATION
Câte ceva despre mine
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Global Social Media Coordinator ...
B2B FACEBOOK MARKETING
Este Facebook un mediu propice pentru promovare B2B?
LINKEDINFACEBOOK
Ce canal Social Media s-a dovedit cel mai
eficient in achizitionarea de clienti noi?
SURSA: 2013 STATE OF...
ALTE STATISTICI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
dintre marketeri folosesc
Social Media...
Something about us
PUT THE NAME OF YOUR COMPANY HERE
SPIONEAZA COMPETITIA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
ANALIZEAZA INSIGHTS-URILE
ANALIZE...
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
SAU
IDENTIFICA BUYER PERSONAS
Ce asteptari au fanii de la pagina mea de Facebook?
BEST PRACTICES FOR GENERATING QUALITY LEADS ...
TESTEAZA
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Ce tip de continut
performeaza mai bine?
Meri...
MASOARA
Fa legatura intre metricii Facebook
si cei de business
Nu intra in capcana Edgerank-ului
BEST PRACTICES FOR GENERA...
Contest is King on Facebook to
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Si mai mult, continutul...
TIPURI DE CONTINUT
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
BLOGGING FAQ’S STUDII DE CAZ
VIZUAL...
TIPURI DE LEAD-URI
CONTINUT
LANDING
PAGE
FORMULAR
CONVERSIE
CONTINUT
LANDING
PAGE
ALTA MEDIA
LANDING
PAGE DIFERIT
FORMULAR...
Metode de obtinere a
Lead-urilor
1. FOLOSESTE CALL-TO-ACTIONS
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
2. INCLUDE LINK-URI IN ORICE POST
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
3. Organizeaza Facebook Chats
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
4. Profita de Facebook Events
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
5. Livreaza Extra Valoare
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
6. Foloseste Facebook Ads
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
KPI-URI IN GENERAREA DE LEAD-URI
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Bounce Rate
Unique vi...
RESURSE UTILE
BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
Hubspot Library Jon Loomer Social Media ...
MULȚUMESC PENTRU
TIMPUL ACORDAT!
allinbound amvlad
www.allinbound.ro
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B2B Facebook Lead Generation - Best Practices

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Prezentare sustina la conferinta Marketing B2B, unde am prezentat tactici si tehnici de obtinere de lead-uri B2B, folosindu-te de Facebook.

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B2B Facebook Lead Generation - Best Practices

  1. 1. BY ALIN VLAD Best Practices FACEBOOK LEAD GENERATION
  2. 2. Câte ceva despre mine BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, în mod special). Obsedat de Content Curation.
  3. 3. B2B FACEBOOK MARKETING Este Facebook un mediu propice pentru promovare B2B?
  4. 4. LINKEDINFACEBOOK Ce canal Social Media s-a dovedit cel mai eficient in achizitionarea de clienti noi? SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/ 52% 43% 43% 36% Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013. TWITTERBLOG
  5. 5. ALTE STATISTICI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD dintre marketeri folosesc Social Media sursa: Aberdeen dintre posibilii cumparatorii B2B folosesc Social Media in procesul de cumparare. Sursa: TopRankMarketing dintre companii folosesc Facebook pentru a genera Lead-uri sursa: InsideView 84% 53% 41%
  6. 6. Something about us PUT THE NAME OF YOUR COMPANY HERE
  7. 7. SPIONEAZA COMPETITIA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD ANALIZEAZA INSIGHTS-URILE ANALIZEAZA CONTINUTUL Analizeaza activitatea si rezultatele vizibile ale competitorilor ce au succes. Acest “audit” iti va oferi un punct solid de plecare.
  8. 8. BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD SAU
  9. 9. IDENTIFICA BUYER PERSONAS Ce asteptari au fanii de la pagina mea de Facebook? BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  10. 10. TESTEAZA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Ce tip de continut performeaza mai bine? Merita sa investesc in Promoted Posts? ROI? Care e cea mai buna metoda pentru cresterea audientei?
  11. 11. MASOARA Fa legatura intre metricii Facebook si cei de business Nu intra in capcana Edgerank-ului BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Nu pune accept pe KPI-uri vanitosi
  12. 12. Contest is King on Facebook to BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation
  13. 13. TIPURI DE CONTINUT BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD BLOGGING FAQ’S STUDII DE CAZ VIZUALE INTREBARI VIDEOS
  14. 14. TIPURI DE LEAD-URI CONTINUT LANDING PAGE FORMULAR CONVERSIE CONTINUT LANDING PAGE ALTA MEDIA LANDING PAGE DIFERIT FORMULAR CONVERSIE DIRECTE INDIRECTE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  15. 15. Metode de obtinere a Lead-urilor
  16. 16. 1. FOLOSESTE CALL-TO-ACTIONS BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  17. 17. 2. INCLUDE LINK-URI IN ORICE POST BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  18. 18. 3. Organizeaza Facebook Chats BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  19. 19. 4. Profita de Facebook Events BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  20. 20. 5. Livreaza Extra Valoare BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  21. 21. 6. Foloseste Facebook Ads BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD
  22. 22. KPI-URI IN GENERAREA DE LEAD-URI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Bounce Rate Unique visitors Returning visitors Time on page Page Views Cost per Lead Conversion Rate Organic Leads Paid Leads Lead Scores Conversion Rate Renewal Rate Refund Requests Rate Cost per customer NUMAR DE LEAD-URI CLIENTI CONVERTITITRAFIC PE SITE
  23. 23. RESURSE UTILE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD Hubspot Library Jon Loomer Social Media ROI The B2B Social Media Book Inbound.org Moz Academy
  24. 24. MULȚUMESC PENTRU TIMPUL ACORDAT! allinbound amvlad www.allinbound.ro

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