1.
ALIN VLAD
6+ MISSED
OPPORTUNITIES IN
DOUBLING YOUR
EMAIL CONVERSIONS

2.
Who am I ?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Leading the Online Team at @HeimdalSecurity.
Full Stack Marketer. AltMBA Alumnus.
Inbound Marketing addict. Infosec geek.

3.
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

4.
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

5.
EMAIL = $$$
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

6.
REALITY?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

7.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
ATTENTION
TRUST
CONVERSION

8.
EMAIL MAIN GOAL: CONSOLIDATING
TRUST
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

9.
Time for tips, tricks & hacks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

10.
Get the tech mambo jumbo right
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
https://www.mail-tester.com/
https://www.senderscore.org/
http://mxtoolbox.com/blacklists.aspx
https://dmarcian.com/

11.
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

12.
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

13.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*

14.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*

15.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
“Double-Opens” Technique (by Noah Kagan)
Initial EMAIL
Second email to non-openers, different subject line, 1 week later

16.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Say Thanks

17.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Follow up – Be Persistent

18.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Ultimate hack: Give, Give, Give…

19.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…

20.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…

21.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Jab, Jab, Right Hook!

22.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo

23.
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo

24.
THANK YOU!
alinvlad.page amvlad
www.alinvlad.com