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ALIN VLAD
6+ MISSED
OPPORTUNITIES IN
DOUBLING YOUR
EMAIL CONVERSIONS
Who am I ?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Leading the Online Team at @HeimdalSecuri...
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
EMAIL = $$$
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
REALITY?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
ATTENTION
TRUST
CONVERSION
EMAIL MAIN GOAL: CONSOLIDATING
TRUST
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Time for tips, tricks & hacks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Get the tech mambo jumbo right
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
https://www.mail-test...
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
“Double-Opens” Technique (by Noah Kagan)
Initial EMA...
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Say Thanks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Follow up – Be Persistent
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Ultimate hack: Give, Give, Give…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Jab, Jab, Right Hook!
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo
THANK YOU!
alinvlad.page amvlad
www.alinvlad.com
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6 Missed Opportunities in Doubling Your Email Conversions

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We make money when we send email – that’s just a fact. Furthermore, a few simple tweaks could end up making a huge difference: conversion rates that are doubling, open rates that jump double digits on seemingly ‘stale’ lists, cold prospects that suddenly are starting to reply. I will walk you trough these in a straight forward approach

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6 Missed Opportunities in Doubling Your Email Conversions

  1. 1. ALIN VLAD 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  2. 2. Who am I ? ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Leading the Online Team at @HeimdalSecurity. Full Stack Marketer. AltMBA Alumnus. Inbound Marketing addict. Infosec geek.
  3. 3. Why Email Marketing ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  4. 4. Why Email Marketing ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  5. 5. EMAIL = $$$ ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  6. 6. REALITY? ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  7. 7. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS ATTENTION TRUST CONVERSION
  8. 8. EMAIL MAIN GOAL: CONSOLIDATING TRUST ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  9. 9. Time for tips, tricks & hacks ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  10. 10. Get the tech mambo jumbo right ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS https://www.mail-tester.com/ https://www.senderscore.org/ http://mxtoolbox.com/blacklists.aspx https://dmarcian.com/
  11. 11. Do not use “Do not reply” ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  12. 12. Do not use “Do not reply” ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS
  13. 13. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Use a single CTA*
  14. 14. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Use a single CTA*
  15. 15. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS “Double-Opens” Technique (by Noah Kagan) Initial EMAIL Second email to non-openers, different subject line, 1 week later
  16. 16. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Say Thanks
  17. 17. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Follow up – Be Persistent
  18. 18. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Ultimate hack: Give, Give, Give…
  19. 19. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS …Give, Jab, Jab…
  20. 20. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS …Give, Jab, Jab…
  21. 21. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS …Jab, Jab, Right Hook!
  22. 22. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Let’s change the status quo
  23. 23. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL CONVERSIONS Let’s change the status quo
  24. 24. THANK YOU! alinvlad.page amvlad www.alinvlad.com

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