Cornell Health Tech Conference held on March 4,2016 at Cooper Union (https://healthconference2016.splashthat.com/) included 4 minute startup pitches from health startups. Here is the video that accompany's this slide deck: https://www.youtube.com/watch?v=aJarCBZAZzI Presenter: Fon Powell '17-Founder

1. SODIUM ANALYTE LEVEL TEST
Empowering 78M Americans to manage
hypertension at home
www.saltcounts.com

2. $51 Billion: Direct Medical
Costs of Hypertension

3. NATIONAL ISSUE

4. PROBLEM
No technology to measure daily
salt intake at home
Current Method:
24 hour Urine Collection
Requires lab & physician

5. SOLUTION
Measure & monitor daily salt intake in 5 mins

6. SOLUTION

7. COMPETITIVE ADVANTAGE
Published
by researchers at Cornell
Granted Patent
2015
US 62/141579Provisional Patent
2015
US9128168B2

8. B2B BUSINESS MODEL
Acquiring Customers via Employee Wellness Programs
S.A.L.T. integrated to existing employee wellness platform
S.A.L.T. applies employer payment & ships devices to
employee
Employee enrolls in program on employer platform
Employee tracks daily salt intake, engage and incentivized
on employer’s dashboard
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9. $3.4B Revenue
Opportunity
11M patients x 2 tests per week x $3/test
TARGET MARKET
11M
78M
Americans with hypertension
Under treatment,
Younger than 60,
Adherent to meds

10. PARTNERSHIPS

11. SODIUM ANALYTE LEVEL TEST
fon@saltcounts.com