An introduction to Vita Beans

2. We are all about the
art off understandiding people
d t

3. …also about
Artif
A tficial Inttell igence + N ence + Fuzzy Decision M d ls
Neurosci F D Model
why does he think?
h h
Thinks!!
k

4. We believe the way we collect info from people needs to be “charming”
artt of connecting to peoplle
“Hey, I was thinking about why I
love you… & here’s why:
you here s
1. A long long time ago, we met
at….
at
vs 2. …
3. ….
4. … ”

5. The Prediction Game
Accuracy . Relevance . Customization
We believe great solutions lie at the extremes rather than the middle
g
Well… err…
Correct Somewhat correct Incorrect

6. ounding Team KVPY (IISc) Scholar Machine Intelligence Institute, New York
Arizona State University Intel ISEF Winner BITS Pilani
Arizona State University BITS Pilani
T
VSRP (TIFR) Fellow IAS (Indian Academy of Sciences) Fellow
National Science Foundation (USA)
NIMHANS Oxford University NASA Award
O f dU i i
Social Behavioral Computing & Prediction Conference, Phoenix 2009
Cofounders of NEN (National Entrepreneurship Network)
( p p )
Fo
Winners, Business Plan Contest (@IIT‐B, BITS Pilani, DST)
Res
•Motivation & Cultural Influence Modeling
ot at o Cu tu a ue ce ode g
searc Ar
• Reward/Threat circuits, Choice & decision pathways in brain
• Somatic Theory of decision making & Environment modeling
ch reas
• Correlation data from neuropsychology & cognitive science
• 16PF, Holland Codes, Big Five, DISC based descriptors
• Fuzzy Inference Engine
• Game Based Data Elicitation Techniques

7. team@vitabeans.com +91 96201 24088
© Vita Beans Neural Solutions Private Limited
End of Part 1

8. part 2:
The Vita Beans Apps

9. Vita Beans App (noun): An easily usable web application that
helps you make profitable decisions by understanding people
put people’s b h i i t perspective f a b tt world.
t l ’ behavior into ti for better ld

10. Step1: Get your employees/consumers to
p y
play online games game based activities
g g
We convert their inputs into really really
really accurate mathematical profiles
y p
Step2: You edit the behavioral elements
St 2 Y dit th b h i l l t
that you want to analyze/simulate
We do some super cool calculations to
customize our engine for your requirement
Step3: Behold! Your employees/consumers
magically transform from people you want to
ll f f l
know to people you know
User Manual

11. When to use?
When you need concrete scientific & statistical understanding of
When you need concrete scientific & statistical understanding of
the people involved with your business (employees/consumers)
Why?
y
When you want to understand the elements that are positively
& adversely affecting the performance of your employees
When you need more transparency & objectivity in the way
Why?
Wh ?
you compare and nurture your employees
When you don’t want to go around getting people to fill in
Why?
boring questionnaires & surveys to understand them
When you want to compare people you want to know (job
Why?
applicants) with people you already know (employees)
applicants) with people you already know (employees)
When decisions are too important to rely on guess work
When you need to understand your applicants and not just
their resumes

12. Why are we better?
Traditional Psychometrics Neuro‐Behavioral Profiling
Lengthy Questionnaires 6‐8 minutes of game based activities
Captures what the users SAY or want to SAY Captures user behavior (both spontaneous &
conscious)
Answers can be manipulated consciously or User cannot manipulate instincts &
subconsciously subconscious preferences
Tests are based on group trends in the past &
T t b d t d i th t& Tests are based on clinical neuroscience tests &
T t b d li i l i t t &
lexicology (i.e. works good only at group level) inherent functional regions in the brain
Exhibit regional, cultural bias due to subjective The functional regions & decision pathways in
interpretations of the questions.
interpretations of the questions the brain are common across cultures.
the brain are common across cultures
Profiling is based on scores. Hence new test & Fuzzy logic based profiling of different functional
new scoring pattern needs to be given to the regions of brain. This profile can be re‐used in
user to use his inputs for a new purpose.
user to use his inputs for a new purpose different situations at any later time.
different situations at any later time
Difficult to customize test for each purpose. i.e. Flexible simulation framework allows creating
Same test, same result, interpreted differently custom situations into which the user’s profile
o d e e t cases, co pa es
for different cases, companies. ca be oaded to ge e ate spec c a a ys s
can be loaded to generate specific analysis.

13. The Vita Beans App: 1
Vita Behavior Profiler
» The user plays 5‐8 minutes of Vita activities online
The user plays 5‐8 minutes of Vita activities online
» We profile the user’s neuro‐behavioral profile
We profile the user s neuro‐behavioral profile
» We simulate various behavioral preferences
We simulate various behavioral preferences,
personality traits and cognitive abilities of the user
» The user gets the analysis in the form of a customized
report

14. The Vita Beans App: 2
Vita Compatibility Profiler
» Users plays 5‐8 minutes of Vita activities online
» We collect additional data about the user
» Ex: Performance rating from company
» E Ad ti i
Ex: Advertizing campaigns he/she likes
i h / h lik
» We use virtual profiles of different users to benchmark the
correlations
l ti
» Ex: What kind of people perform best in a role?
» Ex: What kind of people like an advertizing style?
» We provide compatibility profiles between a future user and
the element involved
» Ex: What role would a new user best perform in?
» Ex: What advertisement would a new user most like?

15. The Vita Beans App: 3
Vita Behavioral Segmentation
» Your users plays 5‐8 minutes of Vita activities online
users plays 5‐8 minutes of Vita activities online
» We profile their neuro‐behavioral profiles
We profile their neuro‐behavioral profiles
» We segment your users/visitors based on their neuro‐
We segment your users/visitors based on their neuro‐
behavioral profiles to give you behavioral insights
» We help you automatically customize your content
(news, advertisements, articles, media) for a particular
(news advertisements articles media) for a particular
user/visitor when you are interacting with him/her

16. The Vita Beans App: X
The next BIG idea for a Vita
The next BIG idea for a Vita Beans App could
App could
come from you!
write to us at team@vitabeans.com
write to us at team@vitabeans com

17. team@vitabeans.com +91 96201 24088
© Vita Beans Neural Solutions Private Limited
End of Part 2