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SOCIAL MEDIA + BUSINESS

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Amber Creed
Amber Creed

A presentation highlighting the current trend of social media usage to market businesses and create open dialogue with consumers...

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SOCIAL MEDIA + BUSINESS ,[object Object]
What is SOCIAL MEDIA? ::: Media for social interaction ::: Use web-based technology to create interactive dialogues between people ::: Creation & exchange of user-generated content
CHARACTERISTICS OF SOCIAL MEDIA REACH : Enable anyone to reach a global audience ACCESSIBILITY : Tools available to anyone at little to no cost USABILITY : No training or specialized skill needed RECENCY : Communication can be instantaneous PERMANENCE : Can be altered instantly through commenting or editing
Types of Social Media ::: Collaborative Projects ::: Blogs & Microblogs ::: Content Communities ::: Social Networking Sites ::: Virtual Gaming Worlds ::: Internet Forums ::: Wikis ::: Podcasts ::: Communication ::: Photo/Video Sharing ::: Entertainment ::: Brand Monitoring ::: Document Mangement ::: Presentation Sharing ::: Social Bookmarking ::: CMS
COMMUNICATION BLOGS : Blogger, WordPress, Xanga, LiveJournal MICROBLOGGING : FourSquare, Tumblr, Google Buzz LOCATION-BASED SOCIAL NETWORKS : FourSquare, Facebook Places EVENTS : Eventful, Hotlist, Meetup.com SOCIAL NETWORKING : Facebook, LinkedIn, Myspace
COLLABORATION WIKIS : Wikimedia, PBWorks, Wikia SOCIAL BOOKMARKING : Delicious, Google Reader, StumbleUpon, Diigo SOCIAL NEWS : Digg, Reddit, Newsvine, Mixx CONTENT MANAGEMENT SYSTEMS : WordPress DOCUMENT MANAGEMENT : Google Docs, DropBox, Syncplicity, Docs.com
MULTIMEDIA PHOTO/ART SHARING : deviantArt, Flickr, Photobucket, SmugMug VIDEO SHARING : YouTube, Dailymotion, Vimeo, Metacafe LIVECASTING : Skype, Stickam, UStream, Livestream MUSIC/AUDIO SHARING : Pandora Radio, Last.fm, MySpace Music PRESENTATION SHARING : scribd, SlideShare
ENTERTAINMENT MEDIA/ENTERTAINMENT PLATFORMS : Cisco Eos VIRTUAL WORLDS : Second Life, The Sims Online, Active Worlds
REVIEWS & OPINIONS PRODUCT REVIEWS : epinions.com, MouthShut.com BUSINESS REVIEWS : Inc., Yelp, Customer Lobby COMMUNITY Q & A : EHow, WikiAnswers, Yahoo! Answers, Askville
BRAND MONITORING SOCIAL MEDIA MEASUREMENT : Attensity, Statsit, Sysomos, Vocus
STATS ::: 22% of time spent online is accounted by social networking ::: 234 million people 13+ in US have used mobile devices ::: Twitter hit 1 billion tweets in Dec. 09, average of 40 million tweets/day ::: Over 25% of US internet page views occurred at top social networking site
SOCIAL MEDIA MARKETING ::: New trend in IMC plans- mix advertising, personal selling, public relations, publicity, direct marketing & sales promotion ::: Internet allows companies & people to build social & business connections, share info and collaborate online ::: Create content that attracts attention and makes people want to share ::: Increase brand awareness and start conversations with customers
SOCIAL MEDIA OPTIMIZATION ::: Intended to attract unique visitors to website content ::: Different form of SEO and web optimization ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships
SOCIAL MEDIA IN BUSINESS WHO? Any and all companies/businesses WHAT? Online networking, brand exposure, and interaction with customers WHERE? On the web (computers, cell phones, ipods WHEN? Now WHY? Reach a larger audience, grow your company HOW? Ask the right questions
SOCIAL MEDIA USE IN BUSINESS ::: Shift from ads in magazines to online ::: Get business noticed through online social media sites like facebook and twitter ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships
ASK QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CATEGORIES OF SOCIAL MEDIA ,[object Object],[object Object],[object Object]
BUSINESS PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object]
IN THE BUSINESS SETTING ,[object Object],[object Object],[object Object],[object Object]
FAN PAGES FOR COMPANIES ::: Comment on others users’ posts ::: Ask questions on wall ::: Post links/threads ::: Post Events
ON FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT DOES ALL THIS MEAN? ,[object Object]
WHAT DOES ALL THIS MEAN? ,[object Object],[object Object]
BENEFITS OF SOCIAL RECRUITING ,[object Object],[object Object],[object Object]
PRIVACY & LEGALITY ,[object Object],[object Object],[object Object]
WHY SOCIAL MEDIA FOR BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEW FRONTIERS OF SOCIAL MEDIA
MORE THAN BASIC ::: Personalized ::: Custom Tailored ::: User Generated ::: Interactive
MOBILE ::: Not just cell phones anymore ::: Advertisements ::: iAds ::: Banners
EVER CHANGING ::: Completely ran by the consumer ::: Customer input drives the future ::: Starbucks used customer feedback to implement change
CURRENT TRENDS ::: Facebook ::: Hashing ::: Geo-tracking ::: Augmented reality ::: Social gaming ::: FourSquare
“ TELL ME AND I’LL FORGET, SHOW ME AND I MAY REMEMBER, INVOLVE ME AND I’LL UNDERSTAND.” -CHINESE PROVERB

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SOCIAL MEDIA + BUSINESS

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  • 2. What is SOCIAL MEDIA? ::: Media for social interaction ::: Use web-based technology to create interactive dialogues between people ::: Creation & exchange of user-generated content
  • 3. CHARACTERISTICS OF SOCIAL MEDIA REACH : Enable anyone to reach a global audience ACCESSIBILITY : Tools available to anyone at little to no cost USABILITY : No training or specialized skill needed RECENCY : Communication can be instantaneous PERMANENCE : Can be altered instantly through commenting or editing
  • 4. Types of Social Media ::: Collaborative Projects ::: Blogs & Microblogs ::: Content Communities ::: Social Networking Sites ::: Virtual Gaming Worlds ::: Internet Forums ::: Wikis ::: Podcasts ::: Communication ::: Photo/Video Sharing ::: Entertainment ::: Brand Monitoring ::: Document Mangement ::: Presentation Sharing ::: Social Bookmarking ::: CMS
  • 5. COMMUNICATION BLOGS : Blogger, WordPress, Xanga, LiveJournal MICROBLOGGING : FourSquare, Tumblr, Google Buzz LOCATION-BASED SOCIAL NETWORKS : FourSquare, Facebook Places EVENTS : Eventful, Hotlist, Meetup.com SOCIAL NETWORKING : Facebook, LinkedIn, Myspace
  • 6. COLLABORATION WIKIS : Wikimedia, PBWorks, Wikia SOCIAL BOOKMARKING : Delicious, Google Reader, StumbleUpon, Diigo SOCIAL NEWS : Digg, Reddit, Newsvine, Mixx CONTENT MANAGEMENT SYSTEMS : WordPress DOCUMENT MANAGEMENT : Google Docs, DropBox, Syncplicity, Docs.com
  • 7. MULTIMEDIA PHOTO/ART SHARING : deviantArt, Flickr, Photobucket, SmugMug VIDEO SHARING : YouTube, Dailymotion, Vimeo, Metacafe LIVECASTING : Skype, Stickam, UStream, Livestream MUSIC/AUDIO SHARING : Pandora Radio, Last.fm, MySpace Music PRESENTATION SHARING : scribd, SlideShare
  • 8. ENTERTAINMENT MEDIA/ENTERTAINMENT PLATFORMS : Cisco Eos VIRTUAL WORLDS : Second Life, The Sims Online, Active Worlds
  • 9. REVIEWS & OPINIONS PRODUCT REVIEWS : epinions.com, MouthShut.com BUSINESS REVIEWS : Inc., Yelp, Customer Lobby COMMUNITY Q & A : EHow, WikiAnswers, Yahoo! Answers, Askville
  • 10. BRAND MONITORING SOCIAL MEDIA MEASUREMENT : Attensity, Statsit, Sysomos, Vocus
  • 11. STATS ::: 22% of time spent online is accounted by social networking ::: 234 million people 13+ in US have used mobile devices ::: Twitter hit 1 billion tweets in Dec. 09, average of 40 million tweets/day ::: Over 25% of US internet page views occurred at top social networking site
  • 12. SOCIAL MEDIA MARKETING ::: New trend in IMC plans- mix advertising, personal selling, public relations, publicity, direct marketing & sales promotion ::: Internet allows companies & people to build social & business connections, share info and collaborate online ::: Create content that attracts attention and makes people want to share ::: Increase brand awareness and start conversations with customers
  • 13. SOCIAL MEDIA OPTIMIZATION ::: Intended to attract unique visitors to website content ::: Different form of SEO and web optimization ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships
  • 14. SOCIAL MEDIA IN BUSINESS WHO? Any and all companies/businesses WHAT? Online networking, brand exposure, and interaction with customers WHERE? On the web (computers, cell phones, ipods WHEN? Now WHY? Reach a larger audience, grow your company HOW? Ask the right questions
  • 15. SOCIAL MEDIA USE IN BUSINESS ::: Shift from ads in magazines to online ::: Get business noticed through online social media sites like facebook and twitter ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships
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  • 20. FAN PAGES FOR COMPANIES ::: Comment on others users’ posts ::: Ask questions on wall ::: Post links/threads ::: Post Events
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  • 27. NEW FRONTIERS OF SOCIAL MEDIA
  • 28. MORE THAN BASIC ::: Personalized ::: Custom Tailored ::: User Generated ::: Interactive
  • 29. MOBILE ::: Not just cell phones anymore ::: Advertisements ::: iAds ::: Banners
  • 30. EVER CHANGING ::: Completely ran by the consumer ::: Customer input drives the future ::: Starbucks used customer feedback to implement change
  • 31. CURRENT TRENDS ::: Facebook ::: Hashing ::: Geo-tracking ::: Augmented reality ::: Social gaming ::: FourSquare
  • 32. “ TELL ME AND I’LL FORGET, SHOW ME AND I MAY REMEMBER, INVOLVE ME AND I’LL UNDERSTAND.” -CHINESE PROVERB