This document provides 5 tips for increasing Facebook engagement. The tips are to 1) generate positive content using quotes and inspiration, 2) use engaging pictures that connect emotionally or provide solutions, 3) include clear calls to action like questions to stimulate comments and shares, 4) give cheers to fans by sharing their content, and 5) time posts when fans are most active and use hashtags for higher reach. Following these tips can help brands improve fan engagement on Facebook.

1. 5 tips to increase your
Facebook Engagement
Amit Sekhar
HOW TO

2. “THEY MAY FORGET WHAT YOU SAID, BUT THEY
WILL NEVER FORGET HOW YOU MADE THEM
FEEL.” - CARL W. BUECHNER

3. HERE ARE 5 PROVEN TIPS THAT WILL HELP YOU
INCREASE YOUR FACEBOOK ENGAGEMENT.

4. #1 GENERATE POSITIVE CONTENT
Positive content leaves your
fans feeling inspired. Quote
sharing is one of the best way
to generate positive content.
“Disney uses relevant quotes to
inspire their fans”

5. #2
PICTURES ARE MOST ENGAGING
Images which connect emotionally and those giving a
solution to a problem engages more people
 Few things to note:
Use simple images that can be
easily seen on mobile, as most
of the fans use phone for
seeing the Facebook updates

Posting larger images engages
more fans than posting a link
that shows a thumbnail
 “Starbucks uses these kind of
posts for connecting their fans
emotionally”

6. #3 POSTS WITH A CLEAR CALL TO ACTION TEND TO
GET MORE COMMENTS, LIKES & SHARES
 Posts with questions, asking
them to share their opinions
are really effective ways to
stimulate your fans’
response
“Angry Birds Facebook
page showcases questions
to engage with its fans”

7. #4
GIVE A CHEERS TO YOUR FANS WHENEVER
POSSIBLE
 Fans will be happier to see
their posts & works shared
by the brand. Encouraging
your fans content and
making it viral means a lot
to them
“Starbucks shares the artistic
works of their fans, which is
loved by their fans”

8. #5
TIMELY ENGAGEMENT & USE OF HASHTAGS FOR
A HIGHER REACH
 Finding out when your fans are
most engaging and posting at
that time will enable the post
to get maximum reach and
engagement
 Use of Hashtags enables a post
to have higher reach of
audience
“Audi uses Hashtags for most of
their posts for getting higher
reach”

9. WITH THESE TIPS AND GUIDELINES, YOU CAN
INCREASE YOUR FACEBOOK ENGAGEMENT

10. THANK YOU
CONNECT WITH ME
AMIT SEKHAR