1. Submitted to: Submitted by:-
Madhavi Damble Ashish Gupta(11MK45)
Ashish Malhotra(11MK46)
Atul Choubey(11MK47)
INDIRA INSTITUTE OF MANAGEMENT, PUNE

2. Dena Bank was founded on 26th May, 1938 by the family of Devkaran Nanjee under the
name Devkaran Nanjee Banking Company Ltd
It became a Public Ltd. Company in December 1939 and later the name was changed to Dena Bank
Ltd.
In July 1969 Dena Bank Ltd. along with 13 other major banks was nationalized and is now a Public
Sector Bank constituted under the Banking Companies (Acquisition & Transfer of Undertakings) Act,
1970. Under the provisions of the Banking Regulations Act 1949, in addition to the business of
banking, the Bank can undertake other business as specified in Section 6 of the Banking Regulations
Act, 1949.
Milestones
One among six Public Sector Banks selected by the World Bank for sanctioning a loan of
Rs.72.3 crores for augmentation of Tier-II Capital under Financial Sector Developmental
project in the year 1995.
One among the few Banks to receive the World Bank loan for technological upgradation and
training.
Launched a Bond Issue of Rs.92.13 crores in November 1996.
Maiden Public Issue of Rs.180 Crores in November 1996.
Introduced Tele banking facility of selected metropolitan centers.
Dena Bank has been the first Bank to introduce:
Minor Savings Scheme.
Credit card in rural India known as "DENA KRISHI SAKH PATRA" (DKSP).
Drive-in ATM counter of Juhu, Mumbai.
Smart card at selected branches in Mumbai.
Customer rating system for rating the Bank Services.
LOGO:
The logo of Dena Bank depicts Goddess Lakshmi, the Goddess of Wealth, according to Hindu
mythology.The contemporary 'D' in the logo reflects the dynamism, dedication and
the drive towards customer satisfaction.
MISSION:
DENA BANK will provide its
Customers - premier financial services of great value,
Staff - positive work environment and opportunity for growth and achievement,
Shareholders - superior financial returns,
Community - economic growth
VISION:
DENA BANK will emerge as the most preferred Bank of customer choice in its area of operation, by it
reputation and performance

3. BOARD OF DIRECTORS:-
Presently we have more than 545 ATMs all across India of which 2 are Biometric ATMs.
Dena Bank offers the following types of cards:
1. Dena ATM Card
2. Dena Insta Card (Un-named Debit Card)
3. Dena Debit cum ATM Card (Named Debit Card)
4. Dena International Gold Debit Card

4. PRODUCTS AND SERVICES:-
DEPOSITS LOANS SERVICES
Premium Savings Account Dena Niwas Housing Core Banking Solution
Scheme Finance Dena ATM Services
Premium Current Account Scheme Verified by Visa Services
Scheme Dena Vidya Laxmi Internet Banking
Dena Jeevan SB Account Educational Dena e-Tax Pay
Dena Maha Tax Bachat Loan Scheme Mobile Banking
Yojana Dena Suvidha Phone Banking
Dena Super Premium (Personal Loan) Dena Alert Services
Current Scheme Dena BillPay
Account Dena Auto Finance RTGS / NEFT
Dena Platinum Current Scheme Dena IndiaRemit
Account Dena Consumer Inbound Remittances
Scheme Durable Loan
Direct Tax Collection
Dena Freedom Deposit Dena Trade Finance
Indirect Tax
Scheme Scheme
Bancassurance
Dena Samruddhi Deposit Dena Senior Citizen
Distribution of Mutual Funds
Scheme Pensioners’ Loan
Scheme Demat Services
Dena Fixed Deposit
Dena Mortgage Loan ASBA
Scheme
Scheme Visa Bill Pay
Dena Senior Citizen
Scheme Dena Rent Scheme GoRecharge
Dena Recurring Deposit (Finance
Scheme against Rent
Dena Loan Linked receivables)
Recurring Dena Doctor +
Deposit Scheme Dena Gold Loan
Dena Minor Savings Scheme
Scheme
Dena Alpa Bachat Khata
Dena Cash Certificate
STRATEGY :-
Dena Bank : Gujarat strategy
“The Dena Bank management is chalking out a `Resurgent Gujarat’ package. It will
have two aspects— participating in various projects here and internally ramping up the
bank mechanism in the state.”
“Dena bank already has a very strong presence in the state and with Gujarat making rapid
progress in almost all sectors, the bank has decided to accord a major thrust in the state in
the coming months,”
With over 525 branches in the state, which is about 35 per cent of the total branches of the
bank, the bank aims at a much larger share of business from Gujarat.
“About 30 per cent of the bank’s business comes from Gujarat. We want this to go up
manifold with the proposed move,”
Dena Bank scouts for fresh talents
With a view to strengthening its operation, public sector Dena Bank plans to engage specialists in
information technology (IT), economics research, marketing, human resource an law