1. PRESTIGE INSTITUTE OF MANAGEMENT

2. What are service
 Are Economic Activities Offered By One Party To
Another
 In exchange for their money, time, and
effort, service customers expect to obtain
value .

3. • Product element
• Place and time
• Price and other user outlay
• Promotion and education
• Process
• Physical environment
• People
• Productive and quality
The 8p’s Of Serving Marketing

4. • Government policies
• Social change
• Business trends
• Advance in I.T
• Compact mobile equipment
Factors Stimulating
Transformation Of Service
Economy

5.  Change in regulation
 Privatization
 New agreement on trade in service
Government Policies

6.  Growth of the internet
 Wireless networking
 Faster, more powerful software
 Greater bandwidth
Advantage in I.T

7.  Increase shareholder value
 Emphasis on productive and cost saving
 Growth of franchising
 Marketing emphasis by non profit
Business Trends

8.  Migration
 Rising consumer ownership of high tech
 Rising consumer expectation
 More affluence
Social Change

9.  Globalization
 Increased international travel
Compact Mobile Equipment

10.  Consumer get wider variety of product
 It promotes understanding and good will
among different countries
 Helpful in employment generation and
income generation
 Increased the free trade between nation
 Global scope
Advantage Of Globalization

11.  Increase in unemployment
 Harmful effect on small industries
 Company face much greater competition
 Cultural convergence
Disadvantage Of
Globalization

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