ISBSM #2 - Social Media for B2B

B2B Social Media Usage,[object Object],Amit Klein,[object Object],Feb ’10,[object Object],#isbsm,[object Object]

Social Media is more effective for B2C then B2B companies?,[object Object]

B2B vs. B2C,[object Object],[object Object]

Multiple people involved in decision making

Longer / stronger relationships

Grasshopper – Generating Awareness,[object Object],[object Object]

Targeted 5,000 influential business leaders, bloggers, politicians

Sent each a package with chocolate covered grasshoppers and a link to a video ,[object Object]

ISBSM #2 - Social Media for B2B

Grasshopper - Effects,[object Object]

Cree Lighting – Generating Leads,[object Object]

Cree – Generating Leads,[object Object]

B2B By the Numbers,[object Object]

Why engage in Social Media?,[object Object],Use social media to:,[object Object],Improve Reputation / Authority,[object Object],Increase Brand Awareness / Reach,[object Object],Build Relationships / Engagement,[object Object],While achieving business objectives:,[object Object],Sales,[object Object],Advertising,[object Object],PR,[object Object],Customer Service,[object Object],Market Research,[object Object],HR,[object Object],Communication / Collaboration,[object Object]

Agenda,[object Object],[object Object]

Stages of social media adoption

First steps business can take,[object Object]

What should you listen to?,[object Object],From Radian6:,[object Object],[object Object]

Is our brand being reflected on the web the way we’d like it to be?

Are we keeping up with and aware of our competition?

Who are the influential voices in our industry?

Where is our community hanging out online?,[object Object]

What should you listen to?,[object Object],1. ResellerClub, Reseller Club, R Club, Directi,[object Object],2. Supersite, ShridharLuthria, BhavinTurakhia,[object Object],3. Tucows, OpenSRS, eNom, GoDaddy, Wild West,[object Object],4. Domain reseller, bulk hosting, web hosting reseller, bulk domains, wholesale domains, etc…,[object Object]

How,[object Object],Free,[object Object],[object Object],Paid,[object Object],- Radian6, Visible Technologies, ,[object Object]

Listening Tools,[object Object],Free,[object Object],[object Object],Paid (cheapish – tens USD/month),[object Object],- SocialSeek, ViralHeat, Trackle,[object Object],Paid (expensive – hundreds USD/month),[object Object],- Radian6, Techrigy, Scout Labs, Visible Technologies, SentimentMetrics,[object Object]

Listening Tools - SocialMention,[object Object]

Listening Tools - Trendrr,[object Object]

Listening Tools - Paid,[object Object],[object Object]

Segmentation (region, keyword, source)

Combine with traditional analytics tools,[object Object]

Listening Tools – ScoutLabs,[object Object]

But what if no one’s talking?,[object Object]

Create Content,[object Object],[object Object]

Branded Communities,[object Object]

Creating Content,[object Object]

Creating Content - Whitepapers,[object Object]

Creating Content - Blogs,[object Object]

Creating Content - Twitter,[object Object]

Creating Content - Video,[object Object]

Indian Equivalent,[object Object]

Establishing Authority,[object Object],[object Object]

Become a destination for anyone looking to learn more about your niche/industry

No one wants to join Sandeep’s Rug Store fan page, create “Indian Textile Professionals” page on FB

70% content about the industry, 30% info about your products

Be transparent on who you are, be human, be likable, admit mistakes

Leads / sales will follow ,[object Object]

ISBSM #2 - Social Media for B2B

ISBSM #2 - Social Media for B2B

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