If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about If you looking for it. want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are

1. How to market yourself ! XXV. EUFASA Conference in Prague April 27th, 2009

2. My expectations

3. XXV. EUFASA Conference in Prague If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about it! © Lenka Kopečková, Arthur Hunt s.r.o. If you want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are looking for it.

4. XXV. EUFASA Conference in Prague How to MARKET yourself ! What is your self-marketing strategy? © Lenka Kopečková, Arthur Hunt s.r.o.

5. DEFINITION OF MARKETING XXV. EUFASA Conference in Prague ” Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“ The Chartered Institute of Marketing ” Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” Kotler 1991 © Lenka Kopečková, Arthur Hunt s.r.o.

6. DEFINITION OF MARKETING XXV. EUFASA Conference in Prague “ The right product, in the right place, at the right time, and at the right price” Adcock et al “ Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” ( http://ezinearticles.com/?How-to-Market-Yourself-Effectively&id=1320370 ) © Lenka Kopečková, Arthur Hunt s.r.o.

7. HOW TO CHANGE YOUR APPROACH XXV. EUFASA Conference in Prague ‘ The right product, in the right place, at the right time, and at the right price’ © Lenka Kopečková, Arthur Hunt s.r.o. PRODUCT YOU PLACE YOUR DREAM JOB, COMPANY TIME RIGHT NOW PRICE WHAT ARE YOUR SALARY EXPECTATIONS

9. MARKETING MANAGEMENT PROCESS XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o. Analysis/Audit W here am I now? Objectives W here do I want to be? Strategies W hich way is the best for me ? Tactics H ow do I get there? Implementation Getting there!

10. POSSIBLE FEARS XXV. EUFASA Conference in Prague © Lenka Kopečková, Arthur Hunt s.r.o. What can I say about my CV gaps? Just describe it! What can I offer to the potential employer? „ Nothing“: is the WRONG answer! Am I good enough for this job? Some positions are not suitable for everyone How long do people stay in one job ? 2 years on average

11. WHERE AM I NOW? XXV. EUFASA Conference in Prague MOTIVATION INTERNAL INTERNAL EXTERNAL EXTERNAL © Lenka Kopečková, Arthur Hunt s.r.o. STRENGTH THREAT OPPORTUNITIES WEAKNESS WHAT DO I WANT TO DO?