Here are top 10 areas where CIOs and CMOs are investing in Omnichannel Retail along with IT investing priorities.

1. Top 10
IT Investment Areas
for US Retailers
#HappiestRetail

2. In-Store
Customer
Experience
Initiatives
Store
Associate
Mobility/
Mobile PoS
Cross-
Channel
integration
Customer
Mobility
Master Data
Management
and
BI Visualization
Advanced
Analytics
IT Security
Investments
in online
channels
Digital
Marketing
initiatives
Flexible
and fast
Fulfilment
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

3. of Tier1 and
Tier 2 retailers
have embarked
on store
transformation
initiatives for
customer
experience
63%
In-Store
Customer
Experience
Initiatives
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall
#HappiestRetail

4. Of Tier1 retailers are
investing in digital
advisory and assisted
sales platform for their
store associates to
engage better with
customers and ‘save
a sale’ at the point of
purchase
Store
Associate
Mobility/
Mobile PoS
60%
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

5. 50%of retailers surveyed
are embarking
initiatives to provide
added fulfilment
choices for customers
E.g. Order online to ship from/ pick
up from store, Order in store for
home delivery, Order in store for pick
up/ delivery from other store
Cross-
channel
integration
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

6. of retailers are
investing in Customer
facing mobile initiatives
– responsive design,
better apps,, better
features, mobile
payments, in-store
mode etc.
58%
Customer
Mobility
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

7. are considering
investments in MDM,
Integrated
data(customer,
inventory, product)
and BI visualization
kind of initiatives
across channels
20%
Master Data
Management
and BI
Visualization
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

8. are investing in
customer analytics,
insights and
personalization in-
store and on digital
channels
60%
Advanced
Analytics
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

9. are already
investing in threat
management,
vulnerability and
data security
solutions or
tightening their
internal identity and
access management
solutions
75%
IT Security
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

10. are investing in online
channels to support
their technology
(re-platforming/ platform
upgrade, responsive design)
and business
imperatives(marketplace,
internationalization strategy)
66%
Investments
in online
channels
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

11. Are already planning
Digital Marketing initiatives
– Omnichannel Campaign
Management, Analytics
driven solutions for
Customer Insights,
Channel Insights, Attribution
38%
Digital
Marketing
initiatives
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall

12. Are undertaking
initiatives to enable
flexible and fast
fulfilment :
Next day delivery,
same day delivery, 30
minutes pickup, Delivery
to collection centers
60%
Flexible
and fast
Fulfilment
#HappiestRetail
Download US Retailer Omnichannel Survey Report : The Perfect Storm Makes Landfall