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Search Engine Optimization ( SEO )

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Contents 4 : SEO FAQs 3 : SEO Process 2 : Why SEO ? 1 : What is SEO 5 : Future Trends

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Burning Questions <ul><li>When will my website get top rankings ? </li></ul><ul><li>How many Keywords I can target on my website ? </li></ul><ul><li>How to find relative keywords ? </li></ul><ul><li>Why we are the best ? </li></ul><ul><li>How to SEO for Non-SEO friendly website ? </li></ul><ul><li>How much we should charge for SEO ? </li></ul>

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What is SEO ? <ul><li>Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. </li></ul><ul><li>SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. </li></ul>

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Why SEO ? Its where the traffic is Don’t have to pay for clicks – its free! Capture users by intent People are searching for help Organic gets approx. 70% of clicks vs. 30% paid Higher traffic means more visitors. More visitors means more customers and higher profit.

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How does a search engine works? Search engine employ intelligent program robots called crawlers or spider , which visits thousands of websites every hour and index the pages according to the content . These indexes are huge database containing reference and links to the actual websites. The search engines looks though this database and displays the results.

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Types of SEO <ul><li>White hat SEO </li></ul><ul><li>Black hat SEO </li></ul><ul><li>Grey hat SEO </li></ul>

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Type of Websites <ul><li>Static Vs. Dynamic </li></ul><ul><li>Portals (B2B , B2C, Ecommerce) </li></ul><ul><li>Corporate Sites (Brands) </li></ul><ul><li>NGO Sites </li></ul><ul><li>CMS based site </li></ul><ul><li>Local Business site </li></ul><ul><li>Multi-Geo targeted websites </li></ul>

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SEO Process

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On Page SEO <ul><li>On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content . </li></ul><ul><li>On-page optimization has an effect on your website listing in natural results . </li></ul><ul><li>On-page factors are controlled by coding on website pages </li></ul>

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On Page SEO Elements <ul><ul><li>Keyword Research </li></ul></ul><ul><ul><li>Title tags </li></ul></ul><ul><ul><li>Meta tags </li></ul></ul><ul><ul><li>ALT tags </li></ul></ul><ul><ul><li>Header(H1,H2) tags </li></ul></ul><ul><ul><li>URL structure </li></ul></ul><ul><ul><li>Internal Linking </li></ul></ul><ul><ul><li>Relevant keywords in inbound link </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Keyword density </li></ul></ul><ul><ul><li>Site maps, Robots.txt </li></ul></ul><ul><ul><li>Usability </li></ul></ul>

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Off Page SEO <ul><li>Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links . </li></ul><ul><li>Off-page optimization is the most important part in search engine optimization because it gives back links to your sites. </li></ul><ul><li>It requires a lot of work on a daily basis, to receive quality backlinks. </li></ul><ul><li>It helps to maximize website performance in search engine for target keywords. </li></ul>

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Off Page SEO Elements <ul><li>Search engine submission / Directory Submission </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Article submission </li></ul><ul><li>Press release submission </li></ul><ul><li>Blog creation & comment Posting </li></ul><ul><li>Forums & comment posting </li></ul><ul><li>CSS Submissions </li></ul><ul><li>Google Place Submissions </li></ul><ul><li>Theme / Local Directory Submission </li></ul><ul><li>Content Pages (Google Knol, Hub pages, Squidoo lense etc) </li></ul><ul><li>Google/ Yahoo answers </li></ul><ul><li>Classified Submissions </li></ul><ul><li>RSS submissions </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Image Submission </li></ul><ul><li>Video Submission </li></ul><ul><li>Banner marketing </li></ul>

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Monitoring <ul><li>Webmaster Tool </li></ul><ul><ul><ul><li>Indexing </li></ul></ul></ul><ul><ul><ul><li>Backlinks </li></ul></ul></ul><ul><ul><ul><li>Search Query & Rankings </li></ul></ul></ul><ul><li>Google Analytics </li></ul><ul><ul><ul><li>GOAL Funnel Setup </li></ul></ul></ul><ul><ul><ul><li>Advance Segmentation </li></ul></ul></ul><ul><ul><ul><li>Custom Reports </li></ul></ul></ul><ul><ul><ul><li>Intelligence </li></ul></ul></ul>

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Reporting <ul><li>Basic Analysis Report </li></ul><ul><li>SEO Questionnaire </li></ul><ul><li>Search Engine Ranking Report </li></ul><ul><li>Website Trrafic Report </li></ul><ul><li>Customize Reports </li></ul>

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Review <ul><li>So, what is important for online success? </li></ul><ul><li>Identify your objective </li></ul><ul><li>Identify target audience </li></ul><ul><li>Discover competitors </li></ul><ul><li>Find out keywords, that target audience use </li></ul><ul><li>Build content, site structure and internal navigation with respect to SEO and important keywords </li></ul><ul><li>Acquire external links to your website on those keyword variations </li></ul><ul><li>Monitor your traffic & visitor behaviour on the site </li></ul><ul><li>Evaluate results and do improvement </li></ul>

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SEO FAQs <ul><li>When will my website get top 10 rankings ? </li></ul><ul><li>It depends on your industry, the competitive level of your keywords, the previous success of your website, and subject to the engines updating their data </li></ul><ul><li>You may see minor results change in 30 days. </li></ul><ul><li>A significant frequency of top 10 and top 20 rankings can be seen within approximately 4-6 months. </li></ul>

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SEO FAQs <ul><li>What is On page/ Off page Optimization ? </li></ul><ul><li>How many Keywords I can target on my website ? </li></ul><ul><li>How to find relative keywords ? </li></ul><ul><li>When SEO comes in to picture ? Before or After webdesign? </li></ul><ul><li>Why we are the best ? </li></ul><ul><li>How to SEO for Non-SEO friendly website ? </li></ul><ul><li>How to do SEO for Flash website ? </li></ul><ul><li>How much should we charge ? Whats the base of efforts ? </li></ul><ul><ul><ul><li>Keywords, Competition, Content scope, Site Architecture & exisitng ranking </li></ul></ul></ul>

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Few Facts <ul><li>No one can garantee a #1 ranking on Google. </li></ul><ul><li>Top ranking in Google won't garantee quality traffic or even traffic. </li></ul><ul><li>We strictly use White hat SEO methods. </li></ul><ul><li>We are transperent in our SEO Process. </li></ul>

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Future Trends <ul><li>Mobile SEO </li></ul><ul><ul><ul><li>Increasing number of mobile web surfers </li></ul></ul></ul><ul><ul><ul><li>Smart phones </li></ul></ul></ul><ul><ul><ul><li>Portability </li></ul></ul></ul><ul><ul><ul><li>Less competitive </li></ul></ul></ul><ul><li>Social SEO </li></ul><ul><ul><ul><li>Social signals now considered in SEO </li></ul></ul></ul><ul><ul><ul><li>Brands </li></ul></ul></ul><ul><li>Video SEO </li></ul><ul><ul><ul><li>Smart Tvs </li></ul></ul></ul><ul><ul><ul><li>Integration of Web + TV </li></ul></ul></ul>

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Thank You - Amish Keshwani (Innovative SEO) http://www.innovativeseo.net [email_address]