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Isbecoming?digital
Some Figures About AsiaDo you know?1.07BillionInternetUsers78%Internet Usersare under theage of 45Users account for45%of t...
The Digital LandscapeThat was Asianow come to the point
DemographicsMillionTotal Population(2012 Est.)29.17 17.72Million InternetUsers 61%Penetration(% population)The internet us...
Education4.2523.2842.6826.593.2Work SectorsManufacturing/Engineering/Construction12.9(% of users)(% of users)IT/Internet/C...
Why Malaysias Internet Users Go Online(% of users)19.120.8825.6627.1331.5233.1134.739.0949.8750.0051.4653.3254.7855.7259.1...
What Malaysias Internet Users Do Online(% of users)User BehaviorActivities17.9521.5427.6637.3740.2940.9645.8846.7452.6665....
Malaysias Top 10 Local Websites(millions of visits)OnlineAdvertising1.161.321.341.691.771.831.992.132.24.910 1 2 3 4 5 6ai...
Malaysias Top Global Websites(millions of visits)OnlineAdvertising2.152.43.053.513.746.328.4310.310.940 2 4 6 8 10 12VEVOC...
EcommerceMilliononline retailsale in 2011US$275 US$ 2,000Malaysians spendan averageMalaysia’s local e-commerce market is e...
NetworksBilliontimes everymonth1480%Malaysians streamOrdownload videoseach monthSocial media is responsible for one-third ...
Figures are awesome …is growingdigitally
Complied & Designed by:Amir Almasamir.almas@gmail.com | Skype Id: amir.almasCredits & SourcesCharacter by vectorcharacters...
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Malaysia Digital Lanscape

Is Malaysia becoming Digital?

A presentation for digital media consumption my Malaysians.

Figures are awesome ..........

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Malaysia Digital Lanscape

  1. 1. Isbecoming?digital
  2. 2. Some Figures About AsiaDo you know?1.07BillionInternetUsers78%Internet Usersare under theage of 45Users account for45%of the World’stotal internet users623Millionpeople accessweb via Mobile1/3of world’ssocialnetworkersare in AsiaFacebook has254Millionsubscribersin Asia 28%34%43%0% 10% 20% 30% 40% 50%AsiaWorld AverageRest of the WorldInternet Penetration in Asia2.9BillionMobile users
  3. 3. The Digital LandscapeThat was Asianow come to the point
  4. 4. DemographicsMillionTotal Population(2012 Est.)29.17 17.72Million InternetUsers 61%Penetration(% population)The internet user community is projected to grow to around25 million by 2015;70%of these users will be accessingthe web via a personal internetconnections.Internet Usersspend nearlyhoursper week online20compared to 10.6watching broadcast TV(Source: Frost & Sullivan)53%Malaysiansgo online dailyAccess tool49%42%
  5. 5. Education4.2523.2842.6826.593.2Work SectorsManufacturing/Engineering/Construction12.9(% of users)(% of users)IT/Internet/ComputerServices/Software7.6Malaysia’s Internet UsersGovernment(excludingeducation&health)7.4ProfessionalServices(Law,Accounting,Architect,etc.)EducationFinancialServicesRetailHealthCare/MedicineTransport/Logistics/DistributionTravel/Tourism/Leisureservices7.16.65.054.23.42.92.1Current Position5.54.6610.0(% of users)5.720.8817.6
  6. 6. Why Malaysias Internet Users Go Online(% of users)19.120.8825.6627.1331.5233.1134.739.0949.8750.0051.4653.3254.7855.7259.1760.370 10 20 30 40 50 60 70Meet New PeoplePlay GamesShare ContentShare OpinionFind Films/TV ShowsFind MusicEntertainmentPromote Products/ServicesNetworking for WorkResearch Products to BuyStay in Touch with FriendsTo get Inspired/get IdeasEducationStay upto date with News/EventsResearch How to do ThingsResearch for WorkUser BehaviorMotivations
  7. 7. What Malaysias Internet Users Do Online(% of users)User BehaviorActivities17.9521.5427.6637.3740.2940.9645.8846.7452.6665.1665.2966.3668.6279.920 10 20 30 40 50 60 70 80 90Use Micro Blogging ServicesMake a Phone Call Online/VOIPWrite own BlogUpload Video OnlinePurchase Products OnlineUse Online Office ApplicationsUse Instant MessengerPost a CommentReview Product/Services OnlineUpload Photos OnlineUse WebmailUse Internet BankingManage Social Network ProfileWatch Videoclips
  8. 8. Malaysias Top 10 Local Websites(millions of visits)OnlineAdvertising1.161.321.341.691.771.831.992.132.24.910 1 2 3 4 5 6airasia.comlelong.com.myutusan.com.mylowyet.nethmetro.com.mymalaysiakini.commaybank2u.com.mymylaunchpad.com.mythestar.com.mymudah.my
  9. 9. Malaysias Top Global Websites(millions of visits)OnlineAdvertising2.152.43.053.513.746.328.4310.310.940 2 4 6 8 10 12VEVOCBS InteractiveMedia Prima GroupWikimedia FoundationFederated Media PublishingMicrosoft SitesYahoo! SitesFacebookGoogle Sites
  10. 10. EcommerceMilliononline retailsale in 2011US$275 US$ 2,000Malaysians spendan averageMalaysia’s local e-commerce market is expected to growat the rate of10%Leading online retailersAmazon & Dell21%(Source: Mckinsey & Company)market shareeachbetween 2011 - 2015online aYear4.526.927.059.049.449.5710.6411.9712.2312.7712.918.7519.810 5 10 15 20 25Broadband/Hi-Speed InternetMobile PhoneMusicHoliday (Abroad)FilmsPersonal ItemsShoesA GiftBooksHealthcareHoliday (Local)ClothesTravelWhat Malaysias Internet Users Buy Online% of users
  11. 11. NetworksBilliontimes everymonth1480%Malaysians streamOrdownload videoseach monthSocial media is responsible for one-third the webtraffic in Malaysia.SocialInternet users in Malaysiaview social networksitesshared each week on Facebook.3.5 BillionPieces of content(web links, news stories, blog posts, etc.)11.89.313.580 5 10 15LinkedInTwitterYou TubeFacebookTop Social Networking SitesMillions of users
  12. 12. Figures are awesome …is growingdigitally
  13. 13. Complied & Designed by:Amir Almasamir.almas@gmail.com | Skype Id: amir.almasCredits & SourcesCharacter by vectorcharactersThe main source of facts & figures arecontributed by Asia Digital MarketingAssociations (ADMA) Yearbook 2012Other sources: Internet World StatsGroupMComscore Media MatrixMobithinkingEmarketerMCMCSKMMGlobal Webindex wave 6Socialbakers

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