บรรยาย สถานการณ์การท่องเที่ยวของเมืองหลวงพระบาง โดย ดร.สุดาพอน คมทะวง รองผู้อำนวยการแผนกแถลงข่าววัฒนธรรมและท่องเที่ยวหลวงพระบาง ในการประชุม "เรียนรู้ และเข้าใจ มรดกโลกกับการท่องเที่ยว จากหลวงพระบางถึงเชียงใหม่ วันศุกร์ที่ 16 กันยายน 2559 ณ สถาบันวิจัยสังคม มหาวิทยาลัยเชียงใหม่

1. Presented by : Soudaphone KHOMTHAVONG,Ph.D
Deputy Director (In charge of Tourism )
Department of Information, Culture and Tourism in Luang Prabang,Lao PDR
LINE ID 008562055670002
Tourism Development in Luang Prabang, Lao PDR

2. Tourism Development in Lao PDR
 Government opens door to policy since 1986
 Tourism has played an important roles in social economic
development, created jobs, earning incomes, promoted
local culture and so on.
 Since then,….the Lao government has promoted cultural
,natural and historical tourism in the nation
 Developed tourism products and marketed the destination
 Improved quality of the services, infrastructure and so on

3. Overview of Luang Prabang
 S 20,009 km2
 P 454,000 people
 Potential of Tourism Resources
 In 1995, the declaration of Luang Prabang
town as a world heritage site by UNESCO
due its architectural heritage and living
cultures
 Tourism has been developed very fast

4. • Tourism has become a priority for social economic
development Plans
• Open policy for investment in tourism sector
• Tourism business increased dramatically

5. Number of tourism businesses 2012-2016
0
50
100
150
200
250
300
350
2012 2013 2014 2015 2016
57 60 72 76 78
308 320 325 327
341
282 283 285 289 289
58 68 75 78 78
Hotel
Guesthouse
Restaurant
Tour company

6. Tourism Facilities
Hotels and Resorts
78 Hotels and Resorts
1.986 rooms/3.194 beds

7. Guesthouses
341 guesthouses
2.758 rooms/4.178 beds

8. Restaurants
Restaurants abound with all tastes covered from
traditional Lao food, Thai, French, Japanese,
Korean, German and Italian food. There are 289
restaurants.
(Lao food 220&continental 41)

9. Tourist attractions

10. Tourist Attractions in Luang Prabang
Type Year 2016
Cultural 86
Natural 108
Historical 34
Total 228

11. Accessibilities
• Airlines: Lao Airlines, Bangkok Airways, Thai Airway,
China Eastern Airlines, Vietnam Airlines and
Air Asia, Silk Air, HK Express
( will be operated in October 2016)
• Bus: Domestic bus and International bus service to
Hanoi, Vinh (Vietnam), Chiangmai, Loei (Thailand)
Jinghong & Kunming (China)
• Boat: border check point Lao-Thai in Bokeo connected
with ChiangRai in Thailand

12. International Tourist Arrivals
Year Number of Change Average Length Average Length Revenue from
international (%) of Stay(Days) of expenditure Tourism
Tourist
Arrivals
per day
(Dollars)
(Dollars)
2004 105,513 43 3 35 11,078,865
2005 133,569 34 3 35 14,024,745
2006 151,703 5 4 50 30,340,600
2007 186,819 13 5 50 46,704,750
2008 231,575 10 5 50 57,893,750
2009 245,083 6 5 70 85,779,050
2010 216,864 -11 5 70 75,902,400
2011 274,506 27 5 70 96,077,100
2012 294,213 7 5 75 110,329,875
2013 342,611 16 5 75 128,479,125
2014 378,999 10 5 75 142,124,625
2015 445,872 17,64 5 75 167,202,000
Increased 17,64 % in compared with 2014

13. Top ten of Int’l arrivals
Nationality 2014 2015 10 months of
2016
Thai 52,120 61,201 53,420
China 36,923 60,793 55,825
UK 31,649 32,258 27,217
France 28,590 29,936 25,275
Germany 27,094 28,891 24,620
USA 25,859 27,594 23,041
Canada 18,648 20,642 17,380
Australia 18,482 19,542 19,726
Japan 18,042 19,149 17,260
Korea 17,732 33,582 29,981
In 2015, Thai to Luang Prabang was increased 17,42 % in compared with 2014
and Chinese was increased 64,64 %

14. Publications

15. PR

16. PR
 www. tourismluangprabang.org
 Branding

17. Tourism Strategies
Vision
“keep the Luang Prabang World Heritage Site in a
sustainably developed manner as well as to promote local
culture, protect the environment and natural diversity, to
develop Luang Prabang as a tourism destination, to
enhance the growth of the provincial economy
continuously, to enhance income generation for local
people, and to bring civilization into the society”.

18.  Provincial authorities place importance on
tourism sector
 Rich in cultural, natural and historical
resources based on more than 1200- year
history
 Already well-known, not for a few existing
tourism resources
 Very few restrictions against foreign and
domestic investment
 Existence of an international airport.
SWOT Analysis for Tourism Development

19.  Personnel in the tourism sector are insufficient in
terms of both quantity and quality
 Insufficient budget for tourism development
 Institutional improvement has not caught up with
social change
 Insufficient marketing and promotion especially in
private sector
 Insufficient development of access roads to
destinations
 Service level has not reached the international
standard yet. since most of the business services
are family-owned businesses and they lack
experience in business operation

20.  The Party leaders are for tourism development in socio
economic plan
 International airport is improved in craft model and
network.
 The well-known name as a World Heritage Site for culture
and heritage is the selling point for Luang Prabang tourism,
as well as its natural beauty. The infrastructure, particularly
transportation has been developed and upgraded to a
higher standard in order to facilitate tourism development
and promotion.
 Cooperation with neighboring countries in tourism sector.
 FDI accelerated by ASEAN economic cooperation

21.  Laws and regulations regarding World Heritage are not
observed enough
 Rapid growth in the tourism sector resulting in higher
socioeconomic growth may affect the change in culture
and livelihood of Lao people directly.
 The fluctuation of the oil price on the world market has
tended to increase.
 Events in foreign countries, unrest in our neighboring
countries, and natural disasters are more likely to affect
the tourism sector
 Economic aggression incurred by ASEAN Economic
cooperation due to insufficiency in qualifies human
resource
 Vulnerability of basic infrastructure

22. Programs in TS 2016-2025

23. Q&A
www.tourismluangprabang.org
www.facebook.com/Tourismlua
ngprabang
PO Box 717
Tel: 856 71 212 487
Fax: 856 71 252 904