5. “Gamification” is a Successful Consumer Marketing Tool
Table illustrates the interaction of basic human desires and game play. The green dots signify the primary desire a particular
game mechanic fulfills, and the blue dots show the other areas that it affects.
Source: Bunchball Gamification 101 Whitepaper
9. However, GBL Products Have Not Reached Critical Mass
Distribution Model Illustrative Examples
Direct‐To‐Teacher
Direct‐To‐District
Direct‐To‐Student
Bundled with Teacher Training
Via 3rd Party Large Textbook
Publishers
“Games to Laptops”
Via Installed Hardware Base Initiative
Co‐Development with School
Source: Mayo “Bringing Game‐Based Learning to Scale”
10. Some Innovative GBL Products Do Show Promise
Subject Areas Illustrative Examples
Language Learning
Civics/Social Studies
Financial Literacy
Observation: None Directly Target "STEM"
11. What is the Problem?
1. Schools must be redesigned
to become intrinsically
motivating environments.
2. GBL products are not being
deployed "disruptively."
3. A "Sustainable Innovation
Ecosystem" must be
constructed.
12. We Must Deploy GBL Disruptively
Primer: The relative economics of sustaining versus disruptive
innovations
Christensen’s DIF significantly outpaced the Cambridge Associates
10 Year Venture Capital Index!
Source: Clayton Christensen & Michael Horn, “Disrupting Class: How Disruptive Innovation Will Change The Way The World Learns”
13. Maybe We’re Putting The Cart Before The Horse?
From the mainstream Ed Tech establishment:
"It must fit into my comfort zone"
"Don’t call it Edugames, call it a lab"
"Show me how to incorporate it"
"Must align to standards and fit into a class period"
THIS IS CALLED "CRAMMING"
14. The Golden Rule of Disruptive Innovation: Target Areas of
Non‐Consumption
Recorded Sold to music listeners
who did not attend
Music concerts
Initially only worked for
Telephone local calls
Focus on individual songs
Downloadable versus entire albums –
music industry phased out
Digital Media singles in 1990s
Project‐based learning;
Game‐based eLearning; new charter
school designs; after school
Learning??? programs; new territories,
low achievers
17. How Do You Implement GBL in K‐12?
Target Non‐
Consumption
Areas For Pilot
Schools
Approach
Mainstream Suggested GBL Perform
Schools When Efficacy
Conditions Are Disruptive Research
Favorable Implementation Plan
Sell To Non‐
Consumption
Areas, Other
Distribution
Channels
18. We Must Create a Sustainable "Innovation Ecosystem"
Definition: Innovation that lays a foundation for
true global competitiveness and leadership.
Strategic Focus
+ Idea Generation
+ Translational Pathways
+ Financial/Infrastructural/Human Capital
= Innovation Ecosystem
Source: Shirley Ann Jackson, PHD “Expediting Serendipity: Building An Innovative Ecosystem” 10/09
19. Government Funding Alone Will Not Create A Sustainable
Innovation Ecosystem
Old Model New Model
Economic development is a
Government drives collaborative process
involving government at
economic development
multiple levels, companies,
through policy decisions and teaching and research
incentives. institutions, and private sector
organizations.
Examples of Best Practices
• South Korea (Korea Industrial Complex Corporation – KICOX)
• Singapore’s National Institute of Education
Source: Michael Porter, “Regional Competitiveness in a Global Economy,” 5/18/09