1. St. Andrew’s Charitable Foundation
Celebration Video Communications Plan (December 1, 2011)
Gift Packages (DVD) and small card size of a gift card of the St. Andrew’s Charitable Foundation
Give out at December 7 Holiday Party at The Willows
Email in Constant Contact
Design like a present – Holiday Video Gift from St. Andrew’s,Send out on December 7th
Include Video as highlight, and (what we’re doing) Hussman, Walgreens, Adopt a Senior (end with call to
action)
Email to Employees
Happy Holidays from St. Andrew’s! Scan this for a special gift from our heart to yours. Share with your
family and friends as you have time and find out how you can make a difference in the life of a senior.
Include special QR code with video to put in email
Document – How to add this to their email
Message from Yvette to all employees at St. Andrews.
Facebook and Twitter Messaging: (December 7 through January 7th)
Facebook: Like this in honor of a special senior you know and tell us how a senior made a difference in
your life!
Twitter: St. Andrew’s Celebrates 50 Years of Serving Seniors #stl #seniors
Influencers: Mayor Slay, Paric Construction, Wells Fargo, Lutheran Senior Services, and Top 10
influencers in non profit senior services. Include Twitter Chats.
Homepage Promotion
Place in middle box on December 15th and replace on January 1st with Ageless stuff again.
GOALS:
Build goodwills and pageviews to St. Andrew’s Charitable Foundation webpage
1,000 YouTube views by December 31st.
More YouTube player view, likes, retweets
Place “Donate Now” Hyperlink on YouTube video