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The ExactTarget Academy is a comprehensive individual certification program that
offers a variety of industry certifications exclusively for ExactTarget clients and
partners. The goal? To increase the effectiveness of your interactive marketing
campaigns and boost your marketing IQ. Visit http://www.exacttarget.com.au/ for more information
www.ExactTarget.comEXACTTARGETACADEMYREGISTERATION IS NOWAVAILABLE FOR THEFOLLOWING COURSES:• EMAIL CERTIFICATIONFOR CONTENTCREATION• EMAIL CERTIFICATIONFOR SUBSCRIBER &DATA MANAGEMENT• EMAIL ESSENTIALSPACKAGE(COMBINATION OFBOTH CLASSES)REGISTER TODAY!CONTACT YOUREXACTTARGET SALESREPRESENTATIVE OREMAIL ACADEMY@EXACTTARGET.COM.INDUSTRY CERTIFICATIONS. DELIVERED.Lookingforwaystoincreasetheeffectivenessofyourinteractivemarketingprogram,while improving your own marketing expertise along the way? You’ll find both—andmore—in the ExactTarget Academy, ExactTarget’s exclusive certification program.INTRODUCING THE EXACTTARGET ACADEMYThe ExactTarget Academy is a comprehensive individual certification program thatoffers a variety of industry certifications exclusively for ExactTarget clients andpartners. The goal? To increase the effectiveness of your interactive marketingcampaigns and boost your marketing IQ.GETTING CERTIFIED: NEXT STEPSDECIDE. Select the certification course(s) that best fits your needs. Both self-paced (online) and in-person (on-site) courses are offered through the ExactTargetAcademy, so you can choose the learning method that’s right for you.REGISTER. Enroll in the course that provides the experience and content you’dlike to become proficient in. You can enroll in as many courses as you’d like.LEARN. Expand your understanding either through an online learning experienceor through in-class instructions. All classes provide instruction, hands-on exercisesthat focus on your long-term email program objectives, and a study guide to helpyou prepare for the exam.PASS. Take the certification exam. Upon passing the exam, you’ll receive acertification seal to add to your credentials.BENEFITSINCREASE YOUR ROI. You’ll learn techniques that will help you increaseconversions and directly impact your ROI—across your entire interactivemarketing program.EXTEND YOUR PRODUCT KNOWLEDGE. You’ll get access to best practices,features, and use cases to help you do more with ExactTarget, and ultimately, yourinteractive marketing program. Plus, practical application will validate your productand development expertise to both your current—and future—employers.EXPAND YOUR PROFESSIONAL NETWORK. When you become“ExactTarget-certified,” you’ll immediately join the exclusive community ofExactTarget Academy-certified professionals. And that means you’ll not onlybecome the ExactTarget “guru” or subject matter expert within your organization,you’ll also have an expanded network of professionals to tap into.ENHANCE YOUR CAREER OPPORTUNITIES. The ExactTarget Academy willhelp you keep up as new interactive marketing trends and best practices emerge.Plus, your expanded knowledge will come in handy when the time is right toadvance your career.CERTIFIEDPROFESSIONAL:SITES CERTIFIED
www.ExactTarget.comEXACTTARGETACADEMYEMAIL CERTIFICATION FOR SUBSCRIBERAND DATA MANAGEMENTExactTarget Academy’s Data Manager course will give you the skills you need todevelop a comprehensive data management strategy in ExactTarget that suitsthe needs of your marketing program. Data Manager covers 7 unique modulesdelivered over 2 days with an exam and certification at its conclusion. As well ashands-on experience in an instructor-led series of scenarios, Data Manager helpsyou understand the range and depth of data you can import and work with insideExactTarget to drive more meaningful and relevant communications.COURSE OBJECTIVESUpon completion of this course, participants will be certified to:1. Design and build a database layout inside the ExactTarget applicationusing system attributes2. Design and build a database layout inside the ExactTarget applicationusing data extensions3. Build out and import files to bring data into the platform usingmanual or FTP import processes4. Segment data using date and text-based information5. Create random sample and constant interval groups for testing andsegmentation6. Create and execute filter activities on data7. Use system data as part of an automated programDURATIONThe Data Manager course lasts 2 days.DELIVERY TYPEContent will be delivered by an ExactTarget Academy instructor and willfocus on hands-on learning as well as practical application to your business.WHO SHOULD ATTENDNew users of ExactTarget or existing customers who are looking to get morefrom their ExactTarget investment are encouraged to attend—and becomecertified in—the ExactTarget Academy Data Manager course.COSTContact your ExactTarget Sales Representative or email email@example.com.THERE’S MORE!EXACTTARGET ACADEMYIS PLEASED TO OFFEROUR EMAIL ESSENTIALSPACKAGE, WHICHINCLUDES THIS COURSEAND EMAIL CERTIFICATIONFOR CONTENT CREATION.IT’S A WIN-WIN!REGISTERTODAY!Contact your ExactTargetSales Representativeor email firstname.lastname@example.org.
www.ExactTarget.comEXACTTARGETACADEMYDEVELOPER CERTIFICATION FORAPI WEB SERVICES FOUNDATIONSExactTarget Academy’s Developer Certification for API Web Services course willhelp you understand how to integrate with ExactTarget’s robust API, which usesthe SOAP standard to implement web services that integrate to ExactTarget. Thisclass will help you quickly learn the ExactTarget methods and objects to write APIcalls to ExactTarget’s platform.COURSE OBJECTIVESOn completion of this course, participants will be certified to:1. Define the type of API ExactTarget uses2. Distinguish the differences between SOAP and XML API3. Define the API IDs and how they are used4. Define the Methods available in the ExactTarget API5. Manage Subscriber Data using the API6. Manage Portfolio Collateral7. Manage Email Content8. Retrieve Tracking Data9. Send Triggered Email10. Send Batch EmailDURATIONThe Developer Certification for API Web Services course lasts 1 day.DELIVERY TYPEContent will be delivered by an ExactTarget Academy instructor and will focus onhands-on learning as well as practical application to your business.WHO SHOULD ATTENDTechnical marketers or developers who create emails, programs, or applicationsthat integrate into ExactTarget are encouraged to attend this course. This includescontract developers for direct clients, in-house direct client developers, as well asintegrated and embedded partners that use ExactTarget’s API. Experience withSOAP and XML API is highly encouraged; however, experience with ExactTarget’sAPI Web Service is not required.COSTContact your ExactTarget Sales Representative or email email@example.com.GET TO UP TO SPEED ONEXACTTARGET’S ROBUSTAPI—AND LEARN HOW TOWRITE API CALLS TO THEEXACTTARGET PLATFORMIN EXACTTARGETACADEMY’S DEVELOPERCERTIFICATION FOR APIWEB SERVICES COURSE.REGISTERTODAY!Contact your ExactTargetSales Representativeor email firstname.lastname@example.org.
www.ExactTarget.comEXACTTARGETACADEMYCOTWEET CERTIFICATION FORINTERACTIVE MARKETERSCoTweet Certification for Interactive Marketers will provide you with theexpertise to leverage the CoTweet technology. You’ll learn how to create yourmessage, monitor your brand, and measure your engagement, and mostimportantly, how to use CoTweet to effectively join the conversation on thereal-time web.COURSE OBJECTIVESUpon completion of this course, participants will be certified to:1. Use the CoTweet Enterprise application2. Manage multiple Twitter accounts3. Collaborate Twitter responses across multiple departments4. Manage your social inbox messages5. Engage with your followers and fans6. Listen to the real-time web7. Monitor your brand8. Measure your engagementDURATIONThe CoTweet Certification for Interactive Marketers course lasts 1 day.DELIVERY TYPEContent will be delivered by an ExactTarget Academy instructor and willfocus on hands-on learning as well as practical application to your business.WHO SHOULD ATTENDThis class is ideal for new or existing ExactTarget customers or partners whohave a strong interest in utilizing CoTweet to effectively share their message,monitor their presence, and measure their engagement across social media.COSTContact your ExactTarget Sales Representative or email email@example.com.BOOST YOUR SOCIALMEDIA IQ—AND LEARNHOW TO GET THE MOSTOUT OF COTWEET—INEXACTTARGET ACADEMY’SCOTWEET CERTIFICATIONFOR INTERACTIVEMARKETERS.REGISTERTODAY!Contact your ExactTargetSales Representativeor email firstname.lastname@example.org.