This is a guide to building a solid real time marketing plan for live events using Netflix at the 2014 Oscars as a case study.
I presented this at Upload Lisboa 2014, Portugal's largest digital and social media conference. If you are interested in me presenting at your event please shoot me an email: firstname.lastname@example.org
This presentation proposes that brands should build real-time marketing into their every day practice through smaller events that align well with brand values. (Slides 4 - 13)
It then looks at the inner workings of a social media war room, sharing how to plan for real-time opportunities with Netflix at the Oscars. (Slides 14 - 38)
Finally it shows how to scale a war room for teams as small as one person with the required free tools. (Slides 39 - 46).