Biases Activity

Corinne Weisgerber
Corinne WeisgerberAssociate Professo of Communication & Public Relations em Concordia University, Austin, Texas
Choosing a School
Brainstorm as many di
ff
erent cognitive biases
that could in
fl
uence that decision as you can!
Biases Activity
Anchoring bias - Relying too heavily on one piece of
information, like the
fi
rst college you visited or the
ranking.
Sunk cost fallacy - Choosing a college based on the
time/e
ff
ort already invested in the application process.
EXAMPLES:
1 de 3

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Biases Activity

  • 1. Choosing a School Brainstorm as many di ff erent cognitive biases that could in fl uence that decision as you can!
  • 3. Anchoring bias - Relying too heavily on one piece of information, like the fi rst college you visited or the ranking. Sunk cost fallacy - Choosing a college based on the time/e ff ort already invested in the application process. EXAMPLES: