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WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online

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A webinar given for the Word of Mouth Marketing Association (WOMMA) on Septermber 15, 2010. Based on the book Me & My Web Shadow.

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WOMMA WEBINAR: Me & My Web Shadow: How To Manage Your Reputation Online

  1. 1. Me and My Web Shadow: How to Manage Your Reputation Online WOMMA Webinar – 15 September 2010
  2. 2. been thinking about this for a while
  3. 3. web scale http://bit.ly/8h04u
  4. 4. an expanding sphere Image: Bestario http://goo.gl/SWZq
  5. 5. disrupt / absorb Image (cc) dominik99
  6. 6. it’s reached our relationships
  7. 7. how we think Image: (cc) gingiber http://goo.gl/2MM8
  8. 8. how we organize ourselves Image: Bestario.org
  9. 9. my PR advice started applying to my friends and family
  10. 10. so, 60,000 words later...
  11. 11.
  12. 12. three things http://goo.gl/oR8L
  13. 13. i what’s at stake? ii business view of social web. iii 8 rules. http://goo.gl/oR8L
  14. 14. i what’s at stake? http://goo.gl/oR8L
  15. 15. individuals. http://goo.gl/oR8L
  16. 16. individuals. business. http://goo.gl/oR8L
  17. 17. individuals. business. society. http://goo.gl/oR8L
  18. 18. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold
  19. 19. ii business view of social web. Image: http://fr.linkfluence.net/
  20. 20. hard-nosed business version
  21. 21. http://goo.gl/J2eq “ ...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
  22. 22. STOP
  23. 23. Strategic Tactical Organizational Personal
  24. 24. Strategic How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Tactical Organizational Personal
  25. 25. Strategic Tactical How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organizational Personal
  26. 26. Strategic Tactical Organizational Our organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
  27. 27. Strategic Tactical Organizational Personal What will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work itself, be altered?
  28. 28. literacy Source: http://tweetstats.com
  29. 29. social web literacy = social superpowers
  30. 30. serendipity
  31. 31. iii 8 rules.
  32. 32. 1. Check your web shadow.
  33. 33. 2. Be the best / first source of information about you.
  34. 34. 3. Understand your networks.
  35. 35. 4. Be present.
  36. 36. 5. Be useful.
  37. 37. 6. Public/ private.
  38. 38. 7. You are always on the record.
  39. 39. 8. Get a thicker skin
  40. 40. STOP
  41. 41. shiny things
  42. 42. iCrossing: Say What?
  43. 43. www.icrossing.com/research
  44. 44.
  45. 45. meandmywebshadow.com
  46. 46. Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk / www.icrossing.com Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com Twitter: @amayfield / @icrossing_uk / @icrossing Thank you

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