EVALUATION QUESTION 1

1. 1. In what ways does your media
product use, develop, challenge
forms and codes and
conventions see in real media
products?
Amar Singh Perihar
4555

2. When creating my media product I did not challenge
many forms and conventions, as I wanted my media
product to look as professional as possible and look
similar to real media texts. This was also done so that my
product is recognizable to my target audience as music
magazine.

3. When looking for inspiration for my main task via my
Similar Text Analysis I looked at magazines such as XXL,
Vibe, Billboard, FADER, and Uptown, which would be well
know by my target audience and they cover similar genres
of music to my selected genre (Grime) such as: R&B, Hip
Hop, and Rap. I also researched multiple important areas
during my planning and research such as ‘Similar Text
Analysis’ which helped be me learn the codes and
conventions of existing music magazines which helped me
when it came to creating my media product.

4. When it came to my masthead I developed what had been
done by real media products as they use big, bold,
mastheads to introduce their publications and for my
masthead I drew inspiration from FADER magazine as they
leave the inside of the letter blank showing the background
to make my publication unique. I have also used codes and
conventions by having my model/artist using direct address
to make a personal connection with my target audience
and this also makes my artist look dangerous and
formidable.

5. I also developed the use of following a set house style that my
partner and I have followed throughout both of our magazines
a set style in which everything is placed more specifically a
colour scheme that is followed throughout the magazine. When
I did my Similar Text Analysis and Target Audience Research I
learnt that all the majority of real media products predominantly
have black and white on their magazine with one colour that
contrast and stands out and is used as a statement colour that
is used to highlight important straplines and headlines. So
when it came to my target audience research they told me that
they would expect to see black, white, and purple on a music
magazine.

6. However I have challenged forms and conventions as
multiple real media products such as: NME, Q, and
Rolling Stones, have editor’s letters on their contents
page told introduce this issue and the editor thoughts and
feeling about the magazines however I originally decided
not to include and editor’s letter as real media texts that
are similar to my genre follow a very simplistic style and
do not have a lot of text on the page, and that although
this goes against codes and conventions of stereotypical
music magazines it agrees with real media text such as:
Vibe, Billboard, FADER, and XXL.

7. But when it came to my double page spread I did not
break many conventions as I still wanted my magazine to
look similar to existing media text and I developed the
idea of integrated text as because of the outline of my
model/artist was very complex it caused me to think and
try different ways of intergrating my text to my image.