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WAYS OF LOOKING,[object Object],Part Two: HOW?,[object Object]
Ways of looking 2
The importance of imagery,[object Object],Words can create emotional responses in a reader, but the brain thinks in pictures.  Therefore the brain is strongly influenced by the  use of vivid imagery.  Images are important as they make us feel a certain way, so they can also affect our emotions.,[object Object]
Editorial Photogrpahy,[object Object],Editorial Photography refers to the pictures in a magazine that aren’t advertisements.  It consists of images that support the printed word.  It works as an excellent way to evoke emotion and attract readers to buy a magazine or newspaper.,[object Object]
Magazines,[object Object],Social magazines have become hugely popular since the turn of the last decade.  The ultimate goal is to entertain with something light and something new.  Articles in social or fashion magazines are always written to include great photos, so this is an excellent way to arouse interest and convey an important message to the masses.,[object Object]
The Weight issue,[object Object],Weight has been a powerful force for fashion magazines and has the ability to boost or hurt major titles.,[object Object],The increased use of ‘plus size’ models in fashion magazines in recent years has caused uproar.,[object Object]
Provoking Reactions,[object Object],There was a huge reaction when Glamour magazine showed plus size model Lizzie Miller on their front cover, nude at 5’11” and 180pounds in September 2009.,[object Object],In 2010, Marie Claire blogger Marie Kelly openly criticized overweight people and the retribution was harsh and swift.,[object Object]
Making a Mark,[object Object],At first, the presence of plus sized models was dismissed as a gimmicky one-off.  Now their presence is becoming more common and bringing in dollars.,[object Object]
Brigitte magazine in Germany has now discontinued the use of real models and saw their sales go up 4% overall.,[object Object],Essentials magazine in Britain went up 12.7% in circulation after deciding to use only non-model covers. Their first non-model cover went up 25%,[object Object]
Changes,[object Object],  Magazines are feeling the pain of recession and the transition to online media.  They are looking for a way to keep their product fresh.,[object Object],  French Elle, V magazine and Glamour have all done much applauded issues featuring plus size girls.,[object Object],  Cambridge Ph.D. candidate Ben Barry did a study of 3,000 women and found the vast majority of women increase purchase when they see a model who reflects their age, size or race.,[object Object]
Conclusion,[object Object],It is evident that the use of non models is a strong selling point in magazines and I feel this approach will be useful in translating an important message regarding body image.,[object Object]

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