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Twitter for Business - Intermediate/Advanced

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Hall Internet Marketing
Hall Internet Marketing

Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and how to optimize your Twitter profile.

Business
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Using Twitter for Business Hall Web Services
Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] ,[object Object],[object Object],[object Object],@Hall_Web @amanda_pants
I'm Not Fred (sorry to disappoint)‏ Next Week: Fred - Show, Don't Tell: How to Use Video to Tell Your Story June 30: Amanda and Fred - Roundtable: Blogging for Business
Got Questions? ,[object Object],[object Object]
What we expect you to know: ,[object Object],[object Object],[object Object],[object Object],What you will learn: ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
No Magic Bullet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals
Measurable Goals (better) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Company Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
Time Consuming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I have a profile – Now What?! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/matthamm/3383916444/
Building followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Search Advanced
Using Hashtags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TweetDeck ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hootsuite and SplitTweet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetlater ,[object Object],[object Object],[object Object],[object Object],[object Object]
TweetBeep ,[object Object],[object Object],[object Object],[object Object]
Don't ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Started! ,[object Object],[object Object],[object Object],[object Object],Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http://help.twitter.com/portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

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Twitter for Business - Intermediate/Advanced

  • 1. Using Twitter for Business Hall Web Services
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  • 3. I'm Not Fred (sorry to disappoint)‏ Next Week: Fred - Show, Don't Tell: How to Use Video to Tell Your Story June 30: Amanda and Fred - Roundtable: Blogging for Business
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  • 9. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
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  • 13. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
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