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5822 adam & andy Hero's Run
- 1. Hero’s Run Lake Forest Sportscars & the Marine Corp Law Enforcement Foundation Social Media Plan Adam Mancuso and Andrew Erickson
- 2. Agenda • Objective • Company Overview • Vision • Current Social Media Platforms • SWOT of Current Social Media • Value Added Diagram • Overall Strategy • Social Media Tools • Implementation Timeline • Results and Metrics • Moving Forward
- 3. OBJECTIVE • To provide a social media plan for the “Hero’s Run”. • To connect the social circle between LFSC and MCLEF • To provide value to both organizations • To use classroom tools in real life applications
- 4. VISION – HERO’S RUN • We envision Lake Forest Sportscars hosting a supercar road rally with that starts at Lake Forest Sportscars cars and ends at Blackhawk Farms Raceway. I believe our clients and owners of these cars would be excited to participate in an event like this. There are many road rallies throughout the states (Bull-run, Gumball Rally, Supercars Saturdays), so why not one to honor our servicemen with MCLEF. • It is an opportunity to provide a unique and exciting experience for those associated with MCLEF. It is also an opportunity to expose Lake Forest Sportscars clients to MCLEF. • MCLEF Associates, Disabled/wounded servicemen, and family members of the fallen, associated with MCLEF, in the greater Chicago area would be paired up with a LFSC client/driver.
- 5. COMPANY OVERVIEW - LFSC • Lake Forest Sportscars: • Family owned and operated • Our family has been in automotive retail sine 1923 (First dealership was Chevy, in Batavia New York). • We now specialize in high performance sport cars • Factory Authorized dealer for:
- 7. COMPANY OVERVIEW - MCLEF • Marine Corp Law Enforcement Foundation (MCLEF) • MCLEF is an organization that supports the family/children of fallen service personal. • Since 1995, they have giver over $43,000,000.00 worth of scholarship bonds. • They support the Marine Corp and other organizations: • FBI • Secret Service • DEA • ICE • Customs and Border Patrol • ATF • U.S. Marshalls • Naval Criminal Investigative Services • Federal Air Marshalls
- 8. CURRENT SOCIAL MEDIA PLATFORMS Lake Forest Sportscars Marine Corps–Law Enforcement Foundation
- 9. SWOT
- 10. VALUE ADDED
- 11. OVERALL STRATEGY
- 13. IMPLEMENTATION TIMELINE *our timeline will be shared with everyone involved with organizing the event. It will act as a guide to key implementation timing and measurements.
- 15. SAMPLE METRICS – WEEK 1 Source Goal Actual Variance Action Facebook 12 25 108.3% Continue Twitter 12 10 -16.6% Resend emails Blogger 12 5 -58.3% Resend Link Pinterest 12 10 -16.6% Resend Link LinkedIn 6 9 50% Continue Google + 12 11 -8.3% Resend Invite Week Total Goal % Actual Action 1 20.0% -11.3% We need to increase engagement. Resend email and links 2 15.0% - - 3 25.0% - - 4 20.0% - - 5 20.0% - - *Based of an approximate 60 person total
- 16. MOVING FORWARD • Begin implementation • Set up social media platforms. • Send out preliminary email updates containing timeline and key objectives. • Set up measurements • Start to track engagement as soon as the platforms are ready to go live. • Ready to Roll!
Editor's Notes
- This is a social media engagement target.All of the different social media platforms are aligned to the goals of increasing engagement.
- Based upon our monitoring of the goals, we can re-adjust our approach. We are also able to identify the sources that are having the highest levels of engagement.