SMM & SMO ACTIVITY PLAN
Narendra Sharma

AmanAgarwal

Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR

Social Media Audit:
 Research your social media presence
 Analyzing your social media opportunity and
threats
 Recommending the ideal social media
strategy
 Execution plan

Social Media Monitoring
 Identifying con variations
 Segregating con variations
 Analyzing conversation
 Insight & recommendation report

Social Media Management
 Strategic presence creation on social media
 Presence promotion and response
management
 Analyzing opportunities for social media
outreach

Online Reputation Management
 Researching and analyzing current online
reputation
 Defining a reputation score
 Recommending steps to improve reputation
score
 Execution of recommendations

Social Media Campaign
 Creation of campaign thought
 Illustration of campaign execution – tool,
Apps and prospective conversation strategy
 Deliverables (ROI) via camping execution

Social media release
 Identification of online PR Objective
 Analysis of PR Opportunities
 Strategy Layout and Activation of blogger
and Influencer outreach

Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive –
from increasing customer satisfaction, to keeping tab on
the competition, to marketing your latest product.
Why not take advantage?

Facebook
 Creating profile
 Creating page
 Content development
 Buzz creation
 Integration page with other social media channels
 Post updates with links to the desired landing page
 Joining groups and pages
 Adding members
 Starting discussions
 Sharing links
 Creating facebook “like” button and badge, to place it in the website and blogs
 Run contests, promotional campaigns, polls…
 Video sharing viaYouTube tabs ( for viral campaigns)
 Photo sharing via page flicker apps/ similar apps
 Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
 Customized contact form/ registration form
 Promote blogs/feed
 Adding custom tabs
 Tagging use of various external interactiveApps

LinkedIn
 Creating profile
 Creating company page
 Integrating profile with other media channels
 Add connections
 Join Groups
 Targeting and networking with the influencers
 Starting Discussions in groups
 Active participations in relevant Q&A’s
 Publish Press release
 Create polls
 Launch and promote e vents
 Submit feeds
 Share presentation
 Integrate blogs to the profile
 Share likes

Twitter
 Creating twitter handle
 Post tweets with site link (content from the site)
 Following key influencers
 Use hash tags for keywords
 Retweet influential tweets
 Tweeting based on trends
 Post natural updates frequently
 Influence mentions
 Create a twitter badge and place it on the site and blogs
 Increase followers base constantly
 Network and engage the followers

Google +
 Create profile
 Create page
 Content Development
 Buzz Creation
 Integrating page with other social media channels
 Post updates with links to the desired landing page
 Joining pages
 Adding influencers to our circles
 Starting discussion
 Sharing links
 Video sharing
 Photo sharing
 Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
 Tagging

Pinterest
 Creating Profile
 Creating boards
 Content Development
 Buzz creation
 Integration profile with other social media channels/blogs
 Add pins
 Influence repines
 Photo sharing with links
 Sync info graphics
 Follow influencers
 Follow relevant boards

Blogs And Q&A’s
 Blogs
 Follow key blogs
 Comment on blogs with link
 Network with influential bloggers
 Q&A’s
 Post questions and answers on Q&A sites like
answer, bag, quora, yahoo answers with links, to
derive traffic, increase backlinks, create more visibility
and enhance online reputation

Digital PR
 Monitor and evaluate relevant online media
conversation
 Engage with key influencers in the
blogosphere
 Develop the corporate blogs, social network
sites and multimedia tools
 Plan and develop content for corporate
websites
 Optimize e communication for effective
distribution in the digital space

Social Bookmarking and Document sharing
 Social Bookmarking
 Bookmarking Links from the site
 Adding keywords
 Using top SBM sites for quality backlinks: mixx, jumptages,
Digg, Reddit, stumbleupon, delicious,
 Document sharing
 Sharing presentation through slide share, scribd, docstoc
 Publishing white papers and Article in scribd and docstoc

12 – Month Social Media marketing plan

12 – Month Social Media marketing timeline
Month 1-3 brand
presence
Create
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
ProjectTraffic
12.5 %
increase
Twitter/facebook/
LinkedIn followers
100 -2000
followers
Costing
$500

12 – Month Social Media marketing timeline
Month 3 - 6 :
Brand/customer
engagement
Increase
followers base
Monitor brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected traffic
25 – 30 %
increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000
followers
Costing
$1500

12 – Month Social Media marketing timeline
Month 6 - 12: ROI
focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
ProjectedTraffic
50-60 % increase
Costing
$2500

ThankYou