Stone Creek Custom Boots is a startup company founded by 4 entrepreneurs to make high-quality, customized boots through a niche strategy focused on personal customer experiences. While the custom boot industry is shrinking, Stone Creek aims to stand out from competitors like M.L. Leddy's, Stallion Boots, and J.B. Hill Boots by combining mass customization, click-and-mortar sales, and a complimentary e-business strategy to provide an innovative boot customization process.

1. Stone Creek Custom Boots Entrepreneurs: Alyssa Berman, Trey Alexander, Will Hopper, and RebekahMcCarley

2. Custom Boot Industry Existed for many centuries Shrinking industry

3. Stone Creek Custom Boots Custom Boot Industry Mission: “to make the best quality boots and create a personal, unique experience not offered at any other boot company.”

4. Major Competitors M.L. Leddy’s Stallion Boots

5. Major Competitors J.B. Hill Boots Mercedes Boots

6. Major Competitors The footwear industry expands beyond that of boots to include sports footwear, formal, activity-specific shoes, etc. “The Outsiders”

7. Environmental Scan Porter’s 5 Forces Analysis

8. Stone Creek Custom Boots Focused strategy (niche) Mass customization Limited geographical appeal Click-and-mortar Innovation and superb quality

9. Complimentary E-Business Strategy Boot Customization process In-store kiosk

10. Why Stone Creek? Vision to provide the highest quality boots & craftsmanship Strong IT support Unwavering desire for customer satisfaction High growth potential The Decision is Yours