1. BP Assessment day
Name : Aly Metwally
Date: 11th december , 2012

3. Outline
Introduction
Political effect
Business effect
Social effect
Disadvantages
Outcome

4. Introduction
What is social media?
Social networks
 &
Blogs
 &
Wikis
 &

5. History

6. Social media statistics:
901 million users
 175 million tweets sent every day
2.9 billion hours are spent on
625,000 new users on daily

7. Political effect

8. Political effect
Egyptian revolution
We are all Khaled Saeed

9. Egyptian Activists
Scheduled protests on
Coordinated by
Showed the world by

10. Business effect

11. Business effect
87% Fortune 100 use social media
150,000 average likes
10,000,000 mentions on social media

13. BP Social media campaign
BP used to show Oil recovered
BP used to show clean up efforts
BP used to show photos of clean-up

14. Hiring campaigns
80% of companies use social media for
recruitment

15. Social effect

16. Social effect
Documenting memories
Learning and exploring
Keeping in touch
Getting married?

17. 1 out of 8 couples meet via social media

18. 1 out of 5 divorces are due to

19. Problems with social media

20. Breach of privacy
Fraud
Anti-social messages
Time consuming
Inaccurate news

21. Outcomes

22. Outcomes
Social media is
Expanding
Here to stay
Political tool
Part of businesses
NOT entirely safe

23. Q&A

24. Thank you

25. Sources
Socionomics, Erik qualman
Search engine journal
All twitter , www.Mediabistro.com
PEW internet research
Burson-Marsteller