Bus169 Kotler Chapter 10

Pricing : Considerations & Approaches

Chapter Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Price? ,[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object]

Considerations in Setting Price

Cont’d ,[object Object],[object Object],[object Object]

Internal Factors to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Per Unit at Different Levels of Production

Cost Per Unit as a Function of Production Experience

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Breakeven chart ,[object Object]

External Factors to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Demand ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pricing for Different Types of Markets

[object Object],[object Object],[object Object],[object Object],[object Object],Cont’d

Price-Demand Relationship ,[object Object],[object Object]

Two Hypothetical Demand Schedules

Hypothetical Examples of Demand Curves

Effects of ‘non-price’ variables

Price Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors’ Strategies and Prices ,[object Object],[object Object]

New-Product Pricing Strategies: Pricing an ‘Innovative’ Product ,[object Object],[object Object],[object Object],[object Object]

New-Product Pricing Strategies: Pricing an ‘Imitative’ New Product ,[object Object],[object Object],[object Object]

Product-Mix Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Price-Adjustment Strategies ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Cont’d

Bus169 Kotler Chapter 10

Bus169 Kotler Chapter 10

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