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Top 30 e commerce trends to watch out for in 2019 that can boost your sales

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Top 30 E-commerce Trends to watch out for in
2019 that can boost your Sales
By
Pronkoconsulting
Pronkoconsulting specializ...
Looking out for e-commerce trends is an act you need to imbibe if you want
to increase your sales and stay on top of the c...
28. The integrated community of buyers willbe rise
29. Advancedproductfiltering
30. Simplecheckoutpage
1. The adoptionof C...
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Top 30 e commerce trends to watch out for in 2019 that can boost your sales

  1. 1. Top 30 E-commerce Trends to watch out for in 2019 that can boost your Sales By Pronkoconsulting Pronkoconsulting specializes in B2B and B2C markets including project planning, software development and post-launch maintenance.
  2. 2. Looking out for e-commerce trends is an act you need to imbibe if you want to increase your sales and stay on top of the competition.Sure you will not want to be left behind in the e-commerce trends as the 2018 year ends and 2019 commences. As the year 2019 begins,you need these 30 e-commerce trends and what you can do to stay on top of the game. 1. The adoptionof Chatbot by e-commercewebsiteswillincrease 2. Visualsearchwillsoar 3. Voice searchis the nextbig thing 4. Better paymentmethods 5. Native Socialmediasellingwillovertakesaleson websites 6. Personalization 7. Augmented reality 8. Mobilewillcontinueto grow 9. Better analytics will evolve 10. User-generated contentwill becomenecessary 11. Fast shippingand better logisticswillbe in high demand 12. Multiple shopping channelsare increasinglyimportantvoice search e-commerce 13. Better customerexperience with the aid of a Virtual Assistantin stores onlinewillbe on the increase 14. Researchonlinepurchaseoffline(ROPO) 15. Multi-channelmessaging willbe on the rise 16. Subscription services will be on the increase 17. Video contenton the increase 18. Website performance 19. Automation will rise in e-commerce 20. Contextualand Programmaticadvertising is on the rise 21. Post paymentoptions willincrease 22. Influencermarketingwill increase 23. Manufacturers will engagedirectly with customers 24. Increasingadoptionof digital-firstexpansion strategies 25. Contentmarketing - Brand storytelling will be on the rise 26. On-site and in-app mobile commerce 27. Better physical stores
  3. 3. 28. The integrated community of buyers willbe rise 29. Advancedproductfiltering 30. Simplecheckoutpage 1. The adoptionof Chatbot by e-commerce websites willincrease More and more e-commerce websites are adopting the use of Chatbots to better serve their customers.Chatbots help to reduce the sales journey of customers by making it easy for you to sell and for buyers to choose and order products and services. Customers also love to use it. HubSpot reported that 48 percent of consumers will preferto use Chatbot when contacting a company. Chatbot is also predicted to tackle 85% of customer service interactions by 2020. Because of this demand, the global Chatbot market size is increasing. It is projected to hit $1.25 billion by 2025.If there is a time to implement Chatbot for your business,it is now. Below is an example of an e-commercestore that implemented a Chatbot is MangoDB.
  4. 4. The company increased new leads by 70% in three months using Chatbot. Skyrocketingyour sales with AI and Chats: whatyou need to do. ● Investin creatinga Chatbotto help you drive engagements and better supportyourcustomer. ● Personalize inside the Chatbot ● Recommend products (upsellsand cross-sells) ● Offer a producthelp guide 2. Visual searchwill soar Visual search is gaining ground in the world of e-commerce.Whenan internet user search for related terms, it displays screenshots,images,and photographs as search results online. It is useful for e-commerce niches that use images such as fashion, electronics,home décor,and real estate.
  5. 5. Already, images are returned for 19% of search queries on Google. According to Gartner, by 2021,early adopter brands that redesigntheir websites to supportvisual and voice search will increase digital commerce revenue by 30%.The image recognitionmarket is projected to grow to $25.65 billion by 2019. Visual search saves consumers’time, closes sales fasterand it helps upsell. You can use the visual search on the social media, search engines, on your e-commercewebsite and in-store with mobile apps. E-commerce stores such as ASOS,Ted Baker, Blippar, eBay, are already using visual search. Check out an example below. Skyrocketing your sales withVisual search:what you need to do. ● Use the visualsearch to upsellyourproducts ● Use it to turn out of stock into opportunity by presenting them with similaroptions ● Maximize the scan-n-buy impulses ● Allow customers to “shop the look”
  6. 6. 3. Voice searchis the next big thing Voice search is becoming popularonline, and it is time you implementit on your website because customers are using it. Brightlocal study revealed that 58% of consumers have used voice search to find local businesses in the last year. Global web index also revealed that 1 in 5 adults uses mobile voice search at least once a month. It is also estimated that 50% of all searches will be accomplishedby voice search in 2020. Dominos,Walmart and Lyft are already using voice search services for their customers. A good example of a brand that uses voice search is the North Face. It is an outdoorgear and apparel brand uses the voice-enabled searchto deliver a 35 percentincrease in search conversation rate and 24 percent increase in revenue.
  7. 7. Skyrocketingyour sales with Voice search:whatyou need to do. ● Optimize for localvoicesearch ● Create contentthat answers questions likehow,where,how many, what, which,and when ● Use commonlanguages and structure thatdepictsthe way people speak. 4. Better payment methods Not having enough payment options on your e-commerce websites can contribute to shopping cart abandonments. Therefore,you need different payment methods for your customers.Currently,there are differentonline payment methods such as PayPal and Credit cards. If you use Magento, payment extensions like Converge Elavon Realex payments, Elavon payment, Pagseguro,Ingenico e-payment, and ATOS Wordline gives you a variety of payment solutions to add to your website. In addition, Cryptocurrency(Bitcoin) will also gain more ground in the coming year. Digital wallets such as Apply Pay Google Pay and Samsung pay and Instant Layby such as Afterpay and Zippay are also on the increase. In fact, Digital wallets such accounts for 3x mobile cart conversion. The use of mobile payments is also increasing. According to the Washington Post, 70% of people believe mobile payments will overtake cash and cards by the year 2030. Check out an example from Zelle mobile payment app below.
  8. 8. Skyrocketing your sales withPayment options:what you needto do. ● Add more paymentoptionsto your customers in 2019 5. Native Social mediaselling will overtakesales onwebsites The buying processis changing rapidly and more marketers are searching for new ways to reach prospectand make sales. One of the trending ways they use is social selling. More and more people are on the social media all the time. It is difficultto expectthem to leave the network to visit your website to buy. This is where social selling comes in. Instagram and Pinterest now have shoppable posts.It makes it easier for people to buy on the social media network as the sales journey is shorter. This is why 90% of top performing sales people opined that social media is part of their sales strategy and 64% of sales teams that invest in social media hit their team quota. Again over 105 social sales reps have closed 5 or more deals due to their activity on social media. Below is a native social selling ad from Viking River Cruises
  9. 9. Skyrocketingyour sales with socialselling: whatyou need to do. ● Search for your ideal prospects on the social media ● Be active on yoursocialmediachannels ● Add buy buttons to yoursocialmediaposts
  10. 10. 6. Personalization Personalization is very important for customers.It is selling products that are customized for each buyer. Most e-commercewebsites such as Amazon are already using it to thrill their customers.They use customers’ browser's history to recommend products forthem. n fact, Amazon.com increases their revenue by 35% due to the product recommendations engine that personalizes products for customers. According to Gartner, by 2020 there will be a 15% increase in e-commerce profits for brands that adopt personalization. In 2019,personalization of products for customers will increase as brands use customers' data to create relevant content and products for them. Skyrocketing your sales withpersonalization:what youneedto do. ● Use differentdata points suchas socialbehavior,location,search queriesto deliverpersonalizedproductto yourcustomers. ● Use personalizationapps such asBeeketing’spersonalized recommendationtool ● Offer productrecommendations throughthe Chatbot 7. Augmentedreality Augmented reality is offering customers new ways of viewing their products beyond the physical store. It places a computer image on a user’s view in the real world. It is a great way to improve customers experience when they are making purchase decisions. A study revealed that 71% of shoppers said they would shop at a retailer more oftenif they offered augmented reality.
  11. 11. The global market for augmented reality is also on the increase. It was valued at $3.33 billion in 2015 and it is expected to reach $133.78billion in 2021,growing at a CAGR of about 85.2% between 2016 and 2021. AR can increase your sales revenue tremendouslyas you show different features of your productto customers. A good example of this is from Sephora Virtual Artist. It shows customers how their make-up will look on them. AR will be a game changer in 2019 for brands in niches such as Furniture, clothes, foods,and beverages.Footwears,cosmetics,jewelry, and toys. Skyrocketing your sales withAugmentedreality:what youneedto do. ● Create more engaging shopping experiences for yourcustomers ● Connectreaders with printed content 8. Mobile will continue togrow There are more people making purchases on their mobile phones than ever before.It is reported that smartphones have taken over computers as the top source of traffic for e-commerce sites.
  12. 12. Increase in the use of mobile phones is also likely to increase the usage of mobile wallets. There will also be an increase in the number of people who uses mobile digital assistants for shopping.In fact, Gartner predicts that digital mobile assistants will assistin $2 billion worth of purchases in 2019. Check out Nordstrom’s mobile site below. Skyrocketing your sales withmobile:what you needto do. ● Ensure the user experience on your mobile channels are top notch ● Ensure you integrate with mobile wallets ● Improve your SEO as a mobile digital assistant pulls result from search engines.
  13. 13. 9. Better analyticswill evolve Analytics is one tool that power e-commerce business.There are so many of them available on the internet. However, the trend is moving towards analytics that shows real-time activities of your website users. This helps you to better create strategies that work based on current data. Predictive and prescriptive analytics will be on the increase in the coming year. Brands such as Rare.io are already using predictive data to automate their email marketing to keep existing customers engage with specific offers and emails meant for them. A good example of predictive analytics is the new Google Analytics 360
  14. 14. Skyrocketing your sales withBetter analytics:what you needtodo. ● If you are still using GoogleAnalyticsfor your business,itis time to upgrade ● Use predictive and prescriptive analyticsalongwith real-time analytics for youre-commercebusiness. ● Integrate currenttools such as Google Analytics 360 thatgives you a more in-depthoverviewof your analytics. 10. User-generatedcontent will become necessary User-generated content is a great way to engage customers.It helps you to re-purpose your content easily. You can request customers to submit their photos with their reviews. User-generated content is good for your store as new prospects cansee pictures of your product as it is on people who have bought and used it. It also a good thing for customers to get featured on your website. A great example is the Coca-Colabrand, they implemented a User generated campaign that was a huge success. They encouraged their consumerto look for bottles with their names on it and share the pictures of themselves with the personalized Coca-Cola bottles on the social media channel. The campaign was tagged “share a coke”
  15. 15. Skyrocketing your sales withuser-generatedcontent:what youneed todo. ● Feature customer’s products and poston yourwebsite ● Retweetand share customers’images and posts on yoursocial media channels,such as Instagram and Facebook ● Host Q & A days on your social media channels. 11. Fast shipping and better logistics will be inhighdemand In the time past, customers are satisfied with getting their products within 2- 5 days after ordering. But today, things are changing. Nobody wants to wait for a week to get their products. They want fast and free shipping for products.According to a survey by Comscore, 58% of shoppers said they would add items to their cart to qualify for free shipping. The younger generation is even much more impatient with shopping according to a reportby Bizrate. Speed and efficiencyare the master keys to online purchases.In 2019, same-day delivery will be on the rise. For example, Amazon uses drones for delivery as seen below.
  16. 16. Skyrocketing your sales withfast shipping and better logistics:what youneedto do. ● Provide fastershippingoptions foryourcustomers ● If you can afford it, make yourshipping free ● Make it easy for customersto return items 12. Multiple shopping channels are increasingly important Most internet users use over one device to research before making their purchase decisions.Forexample, they can start their research on a desktop computerat home and end up buying it on their smartphones or even on the social media messengerbots.This makes it very important to optimize your store for differentchannels. Most brands use an average of nine marketing channels for their business. Examples of brands already involved multi-channel marketing are Apple, Uniqlo, and Burberry. Skyrocketing your sales withmultiple channels:what youneedto do ● Implementmultiple channels for yourmarketing
  17. 17. 13. Better customerexperience withthe aidof a Virtual assistant instores online will be on the increase Customerexperience is a major contributor to your online and offline sales. The new move that is rising very fast in the e-commercesectoris the use of a virtual assistant to enhance customerexperience.In the brick and mortar store, you have assistants who are ready to show you products based on your interest. With e-commerce now,brands are implementing virtual assistants in their online stores.It assists and makes recommendations of products to customers by asking them differentquestions. Find an example below from Concierge. Skyrocketing your sales withvirtual assistants instores:what youneedto do. ● Provide answers to your customers’popularquestions ● Make it availablefor both desktopand mobile users ● Use the customer’s naturallanguage
  18. 18. 14. Researchonline purchase offline (ROPO) The way people make purchases are changing. Most of them carry out research on products online before buying from the brick and mortar store around them. A research report revealed that 72% of consumers who did a local search visited a store within five miles. Skyrocketing your sales withMultiple channels:what youneedto do. ● Use click and collect.It is a process where you allow customersto buy onlineand pick up in stores close them. 15. Multi-channel messaging will be onthe rise More people are using differentmessaging channels in recent time and you must reach them on those channels. Unfortunately, mostbrands use only one messaging channel. A recent research revealed that customers who receive outreach in two or more channels had levels of engagement166% higher than the single-channel rate.
  19. 19. Multiple channels you could use for your customers includes email, push notifications, text messages (SMS),in-app messagesand Chatbots. Multi-channel messaging increases conversions.Use the multi-channel messaging to stand out from your competitors in 2019. Skyrocketing your sales withmulti-channels:what youneed todo. ● Personalize users messages based on analyticdata ● Tailoryourmessages for each channel ● Use a uniform voiceand visual onall yourchannels 16. Subscriptionservices will be onthe increase Many e-commerce businesseshave started adopting the subscription modelto differentiate their offerings.It is convenient for customers as they will know when they have to make payments for their product supplies.As an e-commerce store,you can predict your sales revenue, and scale up as you get more leads. Amazon made over $1.4 billion in subscription services. A good example is Atkins that sells refillable meal kits to customers.
  20. 20. Skyrocketing your sales withsubscriptionservices:what youneedto do. ● Give customers a superexperience of yourproductor services ● Offer products thatare popularand in high demand 17. Videocontent on the increase More and more people are preferring to view content on videos rather than to read them. Studies showed that the average person spends 45 minutes every day watching mobile videos online and it is predicted that the internet will catch up with television in terms of hours watched in 2019. Videos help you to keep your customers engaged and also make them more receptive to your message.E-commercebrands that utilize video content for marketing increase their conversions and reduce product return rates. This is because it is easier for customers to view what they want to buy before marketing the purchase decision. Many companies are showing interest in video marketing. In fact, the number rose from 63% in 2017 to 81% in 2018.Also, 76% of marketers reported that video has helped to increase their company sales. Checkout Zenreach video campaign on Facebookbelow.
  21. 21. Skyrocketing your sales withVideocontent:what you needto do. ● Tailoryourvideo content to your audience,so it will resonate and engage them. ● Utilize livevideosto connectwith your fans in real time
  22. 22. 18. Website performance Website performance is important to enhance customers’experience on your website.According to research, customers who are not satisfied with your website performance may not buy from you again. The website speed is very important to customers. A 1-second delay in page loading could lead to a 7% reduction in conversionrate. Therefore,you need to increase your website performance in 2019 to enhance your site SEO and your customerexperience. Skyrocketing your sales withwebsiteperformance:what youneedto do. ● Increase the speed of yourwebsite ● Ensure yourwebsiteworks well on differentbrowserand devices. 19. Automationwill rise ine-commerce Automation is the use of technologythat makes it easy to streamline processessuch as marketing, sales, production, and delivery. Automation is key to e-commerce websites as there are lots of processes involved. Using automation will improve customerexperiences,reduce staffing cost and produce higher conversion rate.
  23. 23. 91% of successfulmarketers agree that automation is vital to the overall success ofmarketing across all channels and by 2019 the global marketing automation market will reach $5.5 billion. A good example of an e-commerce brand that uses automation marketing for a repeat campaign is Pinkberry. Skyrocketing your sales withautomation:what you needtodo. ● Use personalizedemails forcustomers ● Show new products accordingto each visitor’s history
  24. 24. ● Retargetcustomers with related products 20. Contextual and Programmatic advertising is onthe rise Programmatic ads use datasets to choose your target audience. The ads are them shown to the audience according to how they consume content. You can retarget them after a while, to increase conversion.It helps you to reach more audience. A good example is Facebookpixel. It allows you to choose your audience and show them targeted ads. If your e-commercewebsite platform is Magento, you can add a Facebookpixel extension to your e-commerce store. Below is an example of a programmatic ad from Lacoste.
  25. 25. Skyrocketing your sales withContextual andProgrammatic:what you needto do. ● Search for more effective channels for yourcampaign ● Use your customerdata to create personalizedmessages for your audience ● Alwaystest yourcampaigns 21. Post payment options will increase Cart abandonment is one of the major menace facing e-commerce businesses. In a study carried out by Barilliance, it was discoveredthat the average cart abandonment rate for 2016 was 77.24%.The number increased to 78.65% in 2017.
  26. 26. Some of the reasons for cart abandonment is trust issues, lack of confidence inpayment processors and productquality. One way you can minimize cart abandonment on your website is to adopt postpayment options. This is where you allow customers to take delivery of their products before they make payment. It will help to reduce the loss of revenue in cart abandonment. Skyrocketing your sales withPost payment options:what you need todo. ● Use bespokedesignon your checkoutpage ● Make it easy for users to fix corrections 22. Influencer marketing will increase Influencermarketing is on the rise and it will continue to increase even more in 2019.The truth is, people are influenced by influencer’s recommendations.A survey conducted by Collective Bias revealed that 30% of customers buy products recommended by non-celebrity influencers. They have a real audience that is eager to hear from them. It is time to put influencers to use in 2019. A good example is Sony. They used 30 influencers to promote their campaign. It generated 17 million potential contacts.
  27. 27. Skyrocketing your sales withInfluencer marketing:what you needto do. ● Use influencers to promoteyourproducts especially during the holidayseason. ● Work with influencers thathave a dedicatedaudience 23. Manufacturers will engage directly withcustomers Brands are figuring out how to remove the middlemanfrom purchase processes.The supply chain will likely be no more as manufacturers find ways to engage directly with customers thereby improving their profit margins and also getting to know their customers more. Skyrocketing your sales:what you needto do. ● If you operate a middleman business,it is time to re-strategise. 24. Increasing adoptionof digital-first expansionstrategies There will be an increase in digital-first strategies in 2019.Major brands will use digital channels to open new markets for their product and drive customers to their offline shops. Panera implemented a digital-first strategy to grow the business from a single 400-square footstore in Boston to 2,200 locations nationwide.
  28. 28. Skyrocketing your sales by investing indigital first:what youneedto do. ● Investin digital marketing in 2019 25. Content marketing - Brand storytelling will be onthe rise Content marketing has come a long way in the past decade.It is far from being over, it is going to rule in 2019.This is where brand storytelling comes in. Create high-quality content that will keep bringing your audience coming back again and again to your website and to buy from you. It helps you to grow your brand awareness and increase word of mouth referrals. Find an example below from Harrys.
  29. 29. Skyrocketing your sales withBrandstorytelling:what youneedto do. ● Engage youraudiencecontinuouslywith high-quality content ● Sell the benefits of yourproducts 26. On-site andin-app mobile commerce Mobile apps are on the rise and the market is increasing tremendously. A research revealed that the Mobile application industry will bring in $189 billion by 2020 and the e-commerce brands are riding on the tide. Buyers are more focused to make purchases on mobile. The mobile app will win the raise come 2019 because users are browsing 286% more products on mobile apps than mobile web. Find an example below from Starbucks.
  30. 30. Skyrocketing your sales withMobile apps:what you needto do. ● Create a useful app with engaging and memorable content ● Use your app to grow brand awarenessand loyalty ● Continuouslypromote yourapp 27. Better physical stores Physical stores are far from dead. They still have a lot to offerand they are not going anywhere soon. Many physical stores have online platforms. Physical stores are great for productexchanges, producttrials and in-store experiences.Physical stores are engaging technology to get their online customers to see their products offline.Such technologies include In real life (IRL), Amazon Go and Kanuk. The physical store is the future of retail. Check out the Amazon Go (physical store) below.
  31. 31. Skyrocketing your sales withbetter physical stores:what youneedto do. 28. The integratedcommunity of buyers will be rise Brands should look into creating an integrated community of buyers. This means building a group, fans and followers and integrating the community in a way that will make them trust you enough to buy from you. Creating a community of fans will help you to create engaging content and increase your socialactivity in order to sell your products or services.49% of businesses with online communities report costsavings of 10% to 25%. Lego created a community of fans around their Lego Ideas.Fans of Lego can vote on their favorites, leave feedbackand also submit their ideas. Skyrocketing your sales withanintegratedcommunity of buyers:what you need to do. ● Create personalizedsocialmediacontentand videos ● Be active on relevantforums in yourniche ● Use influencers in yourniche to help you builda communityof fans.
  32. 32. 29. Advancedproduct filtering Although some e-commerce brands are using advanced product filtering, it will be more commonin the coming year. It goes beyond the search function on your e-commerce website.With advanced product filtering, you can include features such as the size, color,material, price, availability, new in stock, etc. it helps your customers to quickly find the product they need on your website. This helps you to keep them coming back to buy from you. Below is a good example of Macy’s.
  33. 33. Skyrocketing your sales withAdvancedproduct filtering:what you needtodo. ● Create filters for a productcategory ● Promote popularfilters on top of the productlist 30. Simple checkout page Simplifying your checkout page will give your customers a good experience. Cumbersomecheckoutpage can be complicated and it can lead to cart abandonment. 2019 is a year you should simplify your checkout page to increase your sales revenue. Check out a single page checkout page of Sephora.
  34. 34. Skyrocketing your sales withasimple checkout page: what you needtodo. ● Use a one-pagecheckoutto increase conversion ● Auto-fillyourform fields ● Don’t force customers to register. Conclusion Aboveare the 30 ecommerce trends you need to watch out for in the coming 2019. Need more? Visit: http://www.pronkoconsulting.com Pronkoconsultingspecializesin B2B and B2C markets including project planning, software development and post-launch maintenance.

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