As you might have already heard of the term “The Money Is In The List”, many people are still failing to make money through their list.
A common question I see people asking is why they are still not able to generate income with their list?
In order to prevent problems like this, you should make use of an effective email marketing strategy. First of all you will need a system in order to capture your leads.
Step 1: Awareness
Many people forget about this in email marketing and just jumps straight to step 2. Don’t skip this step!
Awareness or attention is what makes the users click on your email to open it. Many times, as I always do is read the subject of the email and then press the delete button.
Why? Because the subject is not getting my attention.
This means your email subject lines need to be the best of the best. For one email, think of 10 different subject lines, then choose the top 3 you think is the most attention seeking. From the three then choose the best one or even split testing to see which has the more opening rates.
Step 2: Interest
You need to let your readers to relate to the products. Let them know what the product is able to OFFER them. Don’t just babble all about how great the product is with all these crazy functions. Let them know what it can DO for them.
For example in my article “Everything you need to start making money blogging“, I explain to them what the product is able to do for them in order to save the readers trouble.
Step 3: Desire
Now that your readers are interested in your product. They will need to find reasons into wanting the product even more. For your email campaign, maybe you can show different success stories and build an emotional connection.
Go into details and get deep down into their emotion. For example, my blog is about making money online, but to connect with the users I use how frustrating it is working a 9-5 job making pennies where I can live free and earn loads more. This is an example of ‘desire’.
Step 4: Action (not the last step)
This is where you get your readers to do an action whether it be clicking onto a sales link or hitting the reply button.
Once you have the first three steps successfully created, it shouldn’t be hard for your readers to do the action. Make it simple enough for them so it is a single step instead of having to go through thousands of next buttons to your goal.
BONUS: Retention
This extra step is where it separates the big earners and the small fries. Why is retention so important? Well, the effort to get one reader to do the action is hard enough. Once you have built a relationship, it will be much easier for the already interested to do what you tell them to.
Make sure you follow up your readers and create up-sells, you will be amazed how easy it takes to persuade your already interested readers.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Most effective email marketing strategy
1. alvinhy
Most Effective Email Marketing Strategy
URL: http://www.alvinhy.com/most-effective-email-marketing-strategy/
As you might have already heard of the term “The Money Is In The List”, many
people are still failing to make money through their list.
A common question I see people asking is why they are still not able to
generate income with their list?
In order to prevent problems like this, you should make use of an effective email
marketing strategy. First of all you will need a system in order to capture your
leads.
Here is a step by step checklist on how to create a successful blog
The AIDA Email Marketing strategy
There are 4 crucial steps in this proven AIDA model. Just 4 simple steps and
this email marketing strategy will blow your mind to how great it is. If you have
an automated email system even better, you can create this strategy easily for
every one of your leads.
What is even better is that I have put an EXTRA step for you to get more out of
this strategy.
URL: http://www.alvinhy.com/most-effective-email-marketing-strategy/
2. alvinhy
Step 1: Awareness
Many people forget about this in email marketing and just jumps straight to step
2. Don’t skip this step!
Awareness or attention is what makes the users click on your email to open it.
Many times, as I always do is read the subject of the email and then press the
delete button.
Why? Because the subject is not getting my attention.
This means your email subject lines need to be the best of the best. For one
email, think of 10 different subject lines, then choose the top 3 you think is the
most attention seeking. From the three then choose the best one or even split
testing to see which has the more opening rates.
Step 2: Interest
You need to let your readers to relate to the products. Let them know what
the product is able to OFFER them. Don’t just babble all about how great the
product is with all these crazy functions. Let them know what it can DO for them.
For example in my article “Everything you need to start making money
blogging“, I explain to them what the product is able to do for them in order to
save the readers trouble.
Step 3: Desire
Now that your readers are interested in your product. They will need to find
reasons into wanting the product even more. For your email campaign, maybe
you can show different success stories and build an emotional connection.
Go into details and get deep down into their emotion. For example, my blog is
about making money online, but to connect with the users I use how frustrating
it is working a 9-5 job making pennies where I can live free and earn loads
more. This is an example of ‘desire’.
Step 4: Action (not the last step)
This is where you get your readers to do an action whether it be clicking onto a
sales link or hitting the reply button.
Once you have the first three steps successfully created, it shouldn’t be hard for
your readers to do the action. Make it simple enough for them so it is a single
step instead of having to go through thousands of next buttons to your goal.
BONUS: Retention
This extra step is where it separates the big earners and the small fries. Why is
retention so important? Well, the effort to get one reader to do the action is hard
enough. Once you have built a relationship, it will be much easier for the already
interested to do what you tell them to.
URL: http://www.alvinhy.com/most-effective-email-marketing-strategy/
3. alvinhy
Make sure you follow up your readers and create up-sells, you will be amazed
how easy it takes to persuade your already interested readers.
Conclusion
Email marketing is like being in a relationship. You have to keep a good
relationship with your subscribers or they will dump you!
It is important to build an attention first and then have them slowly interested in
the product.
Allow some time for them to think and create a desire for the product. That is
when you can start selling the product.
Remember to also include up-sells to your email list as this is where the money
is.
URL: http://www.alvinhy.com/most-effective-email-marketing-strategy/
4. alvinhy
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URL: http://www.alvinhy.com/most-effective-email-marketing-strategy/