Become an Inbound Marketing Ninja in 3 Easy Steps
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Presented on November 10th, 2012 at the Babson Entrepreneurial Forum (http://babsonforum.com/2012/). Inspired by Mark Kilens, Inbound 2012 presenter:(http://www.inboundconference.com/agenda/schedule-tuesday/How-to-Become-an-Inbound-Marketing-Ninja-in-5-Easy-Steps).
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Become an Inbound Marketing Ninja in 3 Easy Steps
- 1. INBOUND How to Become a(n) ( Marketing Ninja ! in 3 Easy Steps
- 2. Amanda Iglesias! @amandalucia B #inbound12
- 3. Once upon a time...
- 4. ...all markets were conversations.
- 6. ...something became very apparent. #inbound12
- 7. really > It’s hard to mimic face to face interaction....
- 9. 88% of US internet users ages 14+ will browse or research products online in 2012. US Digital Media Usage report, eMarketer
- 10. Websites are transforming into revenue generating assets.
- 11. Marketing isn’t arts & crafts.
- 12. Visitors (
- 13. > Customers
- 15. U s Attract the right people.
- 16. U s Attract the right people. Have the right conversations. G S
- 17. U s Attract the right people. Have the right conversations. Focus on the right metrics. G S Z Y
- 18. U s Attract
- 19. Web content is key. #inbound12
- 20. Web content Blog is key.
- 21. A blog is a blog is a blog. ! ! Not Really. !
- 22. Blog content helps you pull" the right people in.
- 23. > 1M unique visits! 100K subscribers!
- 24. A blog should contain your most valuable asset:
- 25. your knowledge.
- 26. Use it to educate your prospects. #inbound12
- 27. Web content Blog is key. Social Media
- 28. content!
- 29. 96% of marketers use social media to drive traffic to content, up from 88% in 2011 The Outrain Blog - The State of Content Marketing, 2012
- 30. ’t ju st on D us h! .... "p content y our
- 31. 50% Share and promote yours other content! ) ( > 50% 3rd party
- 32. Don’t shut yourself off from existing conversations! >
- 33. Don’t be afraid to experiment ! with different channels!
- 34. TO DO: 1) Blog 2x a week 2) 3)
- 35. TO DO: 1) Blog 2x a week 2) One topic per article 3)
- 36. TO DO: 1) Blog 2x a week 2) One topic per article 3) Use long-tail keywords
- 37. G S Convert
- 39. Research! What do I need and why do I need it?
- 40. Whitepapers Research! Checklists What do I need and eBooks why do I need it? Guides
- 41. Evaluation! What’s right for me?
- 42. Kits Webinars Evaluation! Buying Guides What’s right for me? Case Studies
- 43. Purchase! How do I make the right investment?
- 44. Demos Purchase! Consultations How do I make the right Trials investment? Talk to sales
- 45. Create a path down the funnel. >
- 48. Landing Page > |
- 49. Thank You Page > > | |
- 50. TO DO: 1) Perform research 2) 3)
- 51. TO DO: 1) Perform research 2) Establish buying criteria 3)
- 52. TO DO: 1) Perform research 2) Establish buying criteria 3) Evaluate vendors (
- 53. Z Y Analyze
- 54. Data is the path to more visitors, leads, and customers.
- 55. What to Blog analyze?
- 57. What to Blog analyze? Social Media
- 58. Followers >
- 60. What to Blog analyze? Social Media Conversion Rates
- 61. Clickthrough Rate > > > | |
- 62. Visit-to-lead rate > > | |
- 63. What to Blog analyze? Social Media Conversion Rates Visitors Leads Customers
- 64. Visit ( >
- 65. | > Lead
- 66. $ Customer
- 67. You’re not going to g it right the first time.
- 68. The fun is in figuring it out!
- 69. TO DO: 1) Look at the right data 2) 3)
- 70. TO DO: 1) Look at the right data 2) Recalibrate your efforts 3)
- 71. TO DO: 1) Look at the right data 2) Recalibrate your efforts 3) Try again (and again). (
- 72. U s
- 73. U G s S
- 74. U G Z s S Y
- 75. Amanda Iglesias! @amandalucia B #inbound12