This document discusses Pay4results.eu, an affiliate network operating in Europe. It provides background on the founder, who has been in internet marketing since 1997. It discusses the founding and growth of Altex, the agency that operates Pay4results.eu. The document outlines the conception and launch of Pay4results.eu in 2010, and discusses its performance, challenges, and future plans to expand across Europe and potentially globally. It invites others to get involved in the network through sales or technical support roles.

1. Pay4results.euEuropean CPC, CPA & Affiliate Network

2. About Me Nearer 50 than 40. English. Creative Strategy Director – ex-Boss Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not! Started one of UK’s first internet marketing agencies 1997. Sold it 2002. Imported to Estonia by a Princess in 2005. Love travelling (to escape the winters) Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep) www.pay4results.eu

3. About Altex Estonia’s first specialist internet marketing agency Multicultural, multinational Altex is a „European agency based in Tallinn“ Turnover grown each year Modest profit every year Reinvest profit into experimentation and people „Magnet for excellence“ Ready to expand now the basics are right Eco-friendly, charitable to community Share our knowledge and skills with all 100+ presentations here www.pay4results.eu

4. Pay4results.eu – What is it? www.pay4results.eu

5. pay4results.eu – how does it work? www.pay4results.eu

6. pay4results.eu - conception Resurrection of an old dream to run an affiliate network I loved affiliate marketing back in 99-02 and helped bring CJ.com to UK : did projects with Umbro, Adidas etc. I remember life before Google. Go.com anyone? Altavista PPC? CEE/Baltics ready now thanks to Adwords and Facebook. Altex handlingaffiliate programsfor clients and doing CPAdeals with GA tracking Talkingto lots of people. lots of „uh huhs“ and „erm maybes“ www.pay4results.eu

7. pay4results.eu - birth November 2010 Chose DirectTrack - the established historical leader English-Estonian-Russian languages Estonia market only (usual story) Lots of technical problems – wrong person in control Lots of overtime, stress, working USA time. Launch was later than planned and buggy 70,000€ promotion „ignored“ „6“ on birth reaction tool ;) www.pay4results.eu

8. pay4results.eu - early expectations 10,000 affiliates in less than 6 months Will be popular with individuals: Facebookers, Twitterers Individuals will be the best earning affiliates Advertisers will beat down the door to buy CPA Agencies will love being able to guarantee results to clients www.pay4results.eu

9. pay4results.eu -early doubts 10,000 affiliates in less than 6 months. NO- less than 1000 Will be popular with individuals: Facebookers, Twitterers. NO Individuals will be the best earning affiliates. NO Advertisers will beat down the door to buy CPA. 50/50 Agencies will love being able to guarantee results to clients. NO www.pay4results.eu

10. pay4results.eu -the good, Quality affiliates Very few fraud attempts Latvia (launched Q1 2011) growing faster than Estonia Repeat advertisers – „always on“ Finance companies love us Networks and agencies testing International campaigns www.pay4results.eu

11. pay4results.eu -the bad, Estonia growing slower than expected Translation problems – terminology Media agency resistance Screwing up CPC/CPA campaign switchover Main website still sucks a bit Affiliate activation rate lower than targeted www.pay4results.eu

12. pay4results.eu -and the ugly www.pay4results.eu

13. pay4results.eu -key turning points Board backing for the idea Pjotr Tsevtkov & Björn Wetz Egils & Aigars @ Infinitum Moving from DirectTrack to Cake Marketing Big client project termination Major investment plan approved Webit 2011 & Login2012 New Russian partner Hitting profitability  www.pay4results.eu

14. pay4results.eu -future expectations 10 countries by Christmas 2011 27 by Christmas 2012 2M€ revenue as a minimum 2012 Lots of hard work Breaking into CPM market? International team New spin off projects and new service clients for altex marketing www.pay4results.eu

15. pay4results.eu -future challenges Multilingual service Multicurrency payouts Legal obstacles in some markets Maintaining profitability in rapid growth phase Partner representation v local company v franchise choices Maintaining high traffic quality Improving customer service Educating affiliates how to earn more www.pay4results.eu

16. pay4results.eu -world domination? What’s after Europe expansion? Number one in Europe in all markets? The Americas? Africa? Asia? Acquisition of other networks for instant growth? Selling out? www.pay4results.eu

17. pay4results.eu -get involved Sales: Aigars aigars@pay4results.eu or me robin@payresults.eu Technical & All Other Questions: support@pay4results.eu More about altex marketing oü @ www.altex.ee www.pay4results.eu

18. Tips for Entrepreneurs The devilisin the detail Don’t overwork, enjoy life Make mistakes fast - learn and never repeat same mistake Assumption is the mother of all fuck ups Understand your limitations. Delegate. Outsource. Step aside. Don’t be greedy. Share shares. Ideas are cheap, execution is everything If you don't ask, you don't get Ne teconfundantillegitimi! Act decisively and fast, react even faster Don’t sell yourself cheap Don’t be afraid to fail – trust your instincts www.pay4results.eu