1. CBI & the Institute of Practitioners in
Advertising
June 2010

2. Introducing the CBI
Richard Lambert
director-general
Helen Alexander
president
 240,000 businesses
 150 trade associations
 13 regional offices
 4 international offices

3. CBI – the voice of business
Active on all policy issues impacting on business
Areas of
policy
influence
Promoting
flexible
labour
markets
Enhancing the
UK’s
economic and
tax
environment
Doing
business in
overseas
markets
Driving
innovation
and
productivity
Balancing
climate
change with
energy
needs
Tackling
business
regulation
Delivering
effective
public
services

4. CBI & creative industries
Creative industries : a powerhouse of the UK economy
Member want us to be a significant business voice and policy influence to
overcome these challenges: the CBI has the business insight and influence to achieve thi
We want to work with the sectors to work out policy solutions
Structural change driven by digitalisation & the economic downturn :
significant challenges

5. CBI & the IPA
Working together to champion your sector
IPA & new CBI creative industries campaign & forum:
1. Championing the value of intangibles
2. Providing solutions to immediately pressing
issues
e.g. online privacy/ behavioral targeting
1. Promoting the sector’s global potential
Working together to strengthen the business
and sector voice

6. Strategy to
recognise the
cultural and
economic
importance of
creative industries
Domestic and
international
regulatory
environment,
particularly
competition
policy
International tax
competitiveness
and to
encourage
entrepreneurs
Employment
legislation and
supply of skills to
meet future
needs
Access to
finance for
investment
Infrastructure to
support digital
business models
Exploiting IP in
an online
environment and
protecting
copyright
Working together to champion the creative industries
CBI & the IPA
Structural change
driven by
digitalisation
Blurring product
boundaries
Borderless geography
Multiple channels to market
Changing business models
Cyclical impact of
economic
downturn
Reduced access to finance
Reduced advertising spend
Internal cost pressures
Sector Challenges Policy Solutions
Reduced consumer spend
New skills needed

7. The CBI creative industries campaign…
A CBI blueprint
specifically for the
creative industries
Policy briefs to support
and drive the lobbying
campaign
Regular email updates
on CBI lobbying
activity and successes
Regular political
engagement
All supported by launch events and forums

8. May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
CBI membership: the next twelve months
The CBI has an indicative plan of activities for the next year to support the creative industries lobbying campaign
Creative industry
skill needs: CBI
recommendations
Event with skills
minister and skills
council
Competition policy
& creative
industries
Publish CBI brief
Event with OFT
Access to finance
in the creative
industries: CBI
regional events
with creative
companies, VC
funds and banks
Development, publication and launch key policy briefs to support lobbying activity
A competitive tax
framework for
creative industries
– CBI brief and
roundtable with
HM Treasury
Creative industries
blueprint launched
….and regular ongoing political engagement and access to regional/international business CBI contacts….

9. CBI projects
Future
Shape of
Business
UK as a
place to
invest
Higher
Education
& Skills
Climate
Change
projects
Business
Reputation
& Trust
Industrial
policy – a
rebalance
d
economy
Working with us to help shape the right future for your sector
IPA - participating in CBI project work

10. Thank you
Any questions?