This document discusses social computing within enterprises and proposes a solution framework. It introduces concepts like collective intelligence, social graphs and existing enterprise platforms as social computing platforms. It then outlines potential use cases like collaborative records management, call center question management, social search and mashups for enterprises. The solution framework proposes integrating existing enterprise systems like ECM, EMM etc. with social media, analytics and a social core to enable enterprise social computing capabilities. It concludes with demos of the proposed solution framework.
2. Social Computing Within an Enterprise Kendrick Efta Co-founder and Principal Consultant Allyis, Inc.
3. Enterpise Needs and Trends Application trends and business needs Evolving Workplace/ Next Gen Workplace Social Computing Use Cases Worker Demographics
5. Meet the Challenge: first steps Collective Intelligence Use Cases Within the Enterprise
6. Composite Applications Become “Social” Existing enterprise platforms as social computing platforms Leverage external models and patterns Prove out enterprise social computing use cases internally: communicate, listen, engage, onboard Plan long-term architecture investments to include customers, partners, and other Web communities Evolve approaches to IT governance
8. Enterprise Social ComputingSolutions Framework Web Community Sites Enterprise Portals Mobile Desktop Browser Enterprise Social Computing Clients Web Communities Non-Affiliated Communities Enterprise-to-Community Services Social Services … WCM EMM ECM BI BPM … LOB Integration Portal Framework Enterprise Search User Profiles Partners Customers Enterprise Productivity Services LOB Systems
10. Solution FrameworkCollaborative Records Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
11. Call Center Questions Management Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
12. Solution FrameworkCall Center Questions Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
16. Solution FrameworkSocial Search Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Enterprise Portals Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services Customers Partners WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
17. Mashups for the Enterprise Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
18. Solution FrameworkMashupsfor the Enterprise: OBA Composition Toolkit Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
20. Solution FrameworkEnterprise Social Media: Podcasting Kit for SharePoint Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Four core needs still exist; these needs are augmented by some of the facts of our workplaces: Use cases for social computing are strong; policy and architectural considerations keep many from fully leveraging external Web CommunitiesChanging workplace demographicsEvolving work styles and work arrangementsLead with user needs and user patterns; in many cases, user designed solutions (Oslo, composition toolkits, partner-developed workflow tools)Great reuse of application, leverage all aspects of a strong platform, solid agility.
Governance must be tight in some organizations; example of Facebook being “banned” in so many companies; users go “underground” using Facebook on mobile devices. Many companies have very good reasons for doing this: fiscal, policy, security, etc. Example of government security issues with military theater of operations mash-up applications.
Available via http://connect.microsoft.com/; search for OBA Composition Toolkit“Pop-fly” for the Enterprise; won’t be the best platform to enable mission critical LOB solutions (e.g. SAP, Siebel); will Knowledge Worker composition for “long-tail” solutions within governance frameworkTied to interoperability; tied to permissions models
PKS is a solution built on top of MOSS 2007, leveraging OOB features and also extending some of their own: tagging, ratings, commenting, and video uploading of any format. It can serve as a social networking and media based sharing platform – think of “youTube for the Enterprise”. Internally at MSFT, it is very popular with the sales org; they use it to share their best practices and tips with their colleagues – some of whom they have never met before. Podcasts are a low cost and easy way to share tacit knowledge – the sales folks use a simple handheld camera to create their podcasts; it definitely does not have to be done in a formal studio environment. For those employees who were unable to attend the conference or reside outside the Redmond main campus, this is a way for them to see and hear what Tony had to say and watch his presentation.
