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I. Executive Summary (1 page) A. Brief overview of the market entry strategy B. Key findings
from the four project components C. Recommendations for market entry II. Introduction (1 page)
A. Background and purpose of the capstone project B. Description of the chosen country: Japan
C. Scope of the report III. Capstone Group Project Part 1 Marketing Intelligence Report (MIR)
(3 pages) A. Market size and trends 1. Overview of the Japanese market 2. Industry trends and
consumer behavior B. Market segmentation 1. Demographics 2. Psychographics 3. Geographic
segmentation C. Competitive landscape 1. Major players and their market share 2. Analysis of
competitive advantage D. Distribution channels 1. Retail channels 2. Online channels 3. Direct-
to-consumer channels Explanation: IV. Capstone Group Project Part 2 Business Environment
Analysis Report (BEAR) (3 pages) A. Political environment 1. Political stability 2. Government
policies and regulations B. Economic environment 1. Economic indicators and growth trends 2.
Currency and exchange rates 3. Inflation and interest rates C. Socio-cultural environment 1.
Cultural values and preferences 2. Language and communication 3. Consumer behavior D.
Technological environment 1. Technological infrastructure 2. E-commerce and digital trends V.
Capstone Group Project Part 3 Report on Opportunities for Market Entry (ROME) (3 pages) A.
Market opportunities 1. Identifying market gaps 2. Target market analysis B. Market entry
modes 1. Exporting 2. Licensing and franchising 3. Joint ventures and strategic alliances 4.
Direct investment C. Risk assessment 1. Political risks 2. Economic risks 3. Socio-cultural risks
Final answer VI. Capstone Group Project Part 4 Market Entry Strategy Assignment (MESA) (3
pages) A. Market entry strategy 1. Chosen entry mode and rationale 2. Target market and
positioning B. Marketing mix 1. Product strategy 2. Pricing strategy 3. Promotion strategy 4.
Distribution strategy C. Implementation plan 1. Timeline and milestones 2. Resource allocation
3. Monitoring and evaluation VII. Conclusion (1 page) A. Summary of key findings B.
Implications for market entry C. Recommendations for future research
can you provide whole report on this outline for capstone project and the country is japan the
report should be approx 15 pages

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I. Executive Summary (1 page) A. Brief overview of the market entry .pdf

  • 1. I. Executive Summary (1 page) A. Brief overview of the market entry strategy B. Key findings from the four project components C. Recommendations for market entry II. Introduction (1 page) A. Background and purpose of the capstone project B. Description of the chosen country: Japan C. Scope of the report III. Capstone Group Project Part 1 Marketing Intelligence Report (MIR) (3 pages) A. Market size and trends 1. Overview of the Japanese market 2. Industry trends and consumer behavior B. Market segmentation 1. Demographics 2. Psychographics 3. Geographic segmentation C. Competitive landscape 1. Major players and their market share 2. Analysis of competitive advantage D. Distribution channels 1. Retail channels 2. Online channels 3. Direct- to-consumer channels Explanation: IV. Capstone Group Project Part 2 Business Environment Analysis Report (BEAR) (3 pages) A. Political environment 1. Political stability 2. Government policies and regulations B. Economic environment 1. Economic indicators and growth trends 2. Currency and exchange rates 3. Inflation and interest rates C. Socio-cultural environment 1. Cultural values and preferences 2. Language and communication 3. Consumer behavior D. Technological environment 1. Technological infrastructure 2. E-commerce and digital trends V. Capstone Group Project Part 3 Report on Opportunities for Market Entry (ROME) (3 pages) A. Market opportunities 1. Identifying market gaps 2. Target market analysis B. Market entry modes 1. Exporting 2. Licensing and franchising 3. Joint ventures and strategic alliances 4. Direct investment C. Risk assessment 1. Political risks 2. Economic risks 3. Socio-cultural risks Final answer VI. Capstone Group Project Part 4 Market Entry Strategy Assignment (MESA) (3 pages) A. Market entry strategy 1. Chosen entry mode and rationale 2. Target market and positioning B. Marketing mix 1. Product strategy 2. Pricing strategy 3. Promotion strategy 4. Distribution strategy C. Implementation plan 1. Timeline and milestones 2. Resource allocation 3. Monitoring and evaluation VII. Conclusion (1 page) A. Summary of key findings B. Implications for market entry C. Recommendations for future research can you provide whole report on this outline for capstone project and the country is japan the report should be approx 15 pages