Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation for Boards, CEOs, Presidents, and Business Owners in understandable terms that will help them learn how an enterprise needs to stay competitive- namely by gathering, storing, analyzing, sharing, and acting upon data more efficiently, thus achieving an “Information Superiority” which dramatically increases the likelihood a sale. Their ability to efficiently move Marketing data with digital tools throughout the enterprise (most importantly – to Sales) will amplify the probability of achieving organizational objectives.

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