1. How to set up a
business fan page
how-to for business
2. about me
Allie Teal
– National Director of Sales and Operations for
The Real Estate Book
– Internet marketing strategist
– Not an “expert”
3. Goals
• Cultivate relationships with a new set of
prospects
• Warm up “cold calls”
• Maintain relationships with your clients to retain
them.
• Build local brand awareness
• GENERATE BUSINESS.
6. strategy
• Get one…
– Who
• Who is the target audience
• Who is going to update the fan page
– What is the purpose
– When will you update
– Where?
• You are adding a social networking component to your current
marketing / communications plan, plus…
8. getting started
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Fan pages are tied to your personal profile and cannot be
transferred to another user.
You can add or subtract users to administer the page –
BUT, AT THIS TIME, YOU CANNOT TRANSFER
OWNERSHIP.
Therefore, the fan page should be created under the
owner’s profile.
If you have created a profile owned by an employee and
that employee leaves, they will still have access unless
they delete the page (and then you start over).
10. profile vs. page
Personal profile
• Friends only
• Personal
– Family photos
– Personal thoughts
– Privacy issues
“You have received a friend request from
The Real Estate Book”
Company “fan” page
• Fans - anyone
• Public
• It’s about business
– Company overview
– Company news & status
– Website & contact info
– Press releases
– Photos & videos
– Blog RSS feed
– Twitter updates
– Customer engagement
Personal Profiles are different than Facebook Pages
vs
11. getting started
1. Log in to Facebook.com
2. Go to http://Facebook.com/Pages/
3. Click on
15. add company info
• Easy to update
– Company logo
– Company information
– Images
– Videos
– Events
– Blog feeds (RSS)
– Proof your Page
– Publish your Page
17. adding content
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Personal Profile Do’s and Don’ts
Stay Business Social Appropriate
Do Post to Your Business Group
• Industry-related articles or insights
• Related events & photos afterward
• Engaging and humorous insights
that are appropriate for business
and relative to your client
• Enough personal information
about yourself to make others
comfortable around you.
• COMMENT!
Don’t Post to Your Business Group
• Your religious or political beliefs.
Those who disagree with you may
not want to do business with you.
• Negative comments, complaints –
stay positive.
• Smears on your competition.
• Anything that would make others
hesitant to hire you or
uncomfortable around you.
21. basic promotion tips
• Vanity URL
– Once you have more than 100 fans on your page, set up your
business fan page vanity URL.
– Go to http:facebook.com/username/ and click on the link "Set a
username for your Pages."
• Add Vanity URL to business card & email signature
• Search engines can see your fan page
– Add SEO friendly content just like your web site
• Seek professional help
– I’m just sayin’…
22. getting some fans
• Tell your Facebook friends
– On the left side of you fan page (when logged in) you will see a link
"Suggest to Friends". That is a way to suggest your fan page to your
personal connections
• Send an email
– Send a short email to your business contacts asking them to check
out your company's Facebook page and give them a link.
• Be compelling
– You will have greater results in gaining fans if you give them a
compelling reason to be a fan, e.g. tip of the week, special offers, etc.
• Paid promotion
– You can always try a paid promotion. Click on the “Find New Fans”
tab at http://www.facebook.com/advertising/?pages
23. create buzz
• Create a Blog that is linked to your website
• Use Twitter
• Create exclusive content
• Hold drawings
• Create a photo / video contest
• Start engaging conversations on Discussion Board
• Call your Fan Page a Fan Club
• Buy social ads
• Acknowledge fans
25. “how to” summary
1. Sign up or log in to Facebook
2. Go to http://facebook.com/pages/
3. Click on Create a Page (upper right)
4. Select organization category (business, brand, artist, etc.)
5. Select type of company
6. Name your page (be careful, you cannot change it)
7. Add content
8. Publish your page
9. Get 1000 100, now only 25 fans & pick a vanity URL name
10. Consider Selective Tweets application for Facebook
11. Promote, update, ENGAGE!
