It is important for both small and medium sized companies to know the benefits of having a Mobile App strategy, as it can prove to be a very useful business process streamlining and automation tool. For more - https://bit.ly/2xZLh2i

2. When does your business need a mobile technology strategy?
Stakeholders in your organization can be broadly divided into two categories namely,

3. Internal stakeholders are the employees within
the organization.
1) Internal Stakeholders

4. External stakeholders include customers, communities, suppliers
and partners, creditors and the government.
2) External Stakeholders

5. While most of the obvious investments and expenditures in any
organization keep in mind the external stakeholders who directly affect
the company’s revenue and increase the sales, internal stakeholders are
equally important. These stakeholders benefit the bottom-line by
streamlining the expenditure and eventually making the system more
robust to sustain and grow the profits for you.
Your enterprise app mobile strategy could be affecting either the external
or internal stakeholder or both in some way or the other.

6. Consider a Mobile App Strategy if one of
the following cases is applicable to your
organizations

7. A) Business Objectives

8. # As a Business Process Streamlining and Automation Tool
Among the various internal stakeholders for real-time exchange of data,
status update and communication. One-to-many, one-to-one and many-
to-one communications are possible at a negligible investment. App
strategy has to be looked through for both the conditions of functioning
with or without internet.

9. # ROI Streamlining
A successful mobile app strategy will generally reduce the lead time. It can
also increase the number of work completed within the SLAs and reduce
the number of errors due to communication gap giving onus of each task
to each of the process owners. At the backend, all the data from the
mobile apps can be fed into the analytics.

10. B) Marketing Strategy Objectives

11. # Convenience
Your customers carry their mobile devices
with them, not their television, or any
billboards. This means that you can target
them wherever they are, while you are
equipped with all their data including
where they are traveling, their cookie
information regarding their behaviors and
potential demands.

12. # Personalization
A mobile phone is often considered the only medium organizations can reach
out to their customers with, providing personalized offers they would not be
ready to accept via any other channel. Tailor-made offers based on behavioral
and purchase profiles is possible on a mobile app without having your
competition know about it.

13. # Cost-Effective Promotion
SMS and notifications are a great means to promote your offers at the
cost which is negligible with a great ROI for the campaigns. The objectives
of the campaigns can be far from flash sales and result in keeping your
brand right on the top of the consideration set among your prospective
buyers.

14. # Secret Loyalty Program
Users who make downloads on your
app and make a purchase are generally
more consistent customers than ones
buying from your website. Nurturing
this highly engaged customer base and
offering them unique loyalty programs
can be possible on your app.

15. C) Enterprise Apps for Services

16. # Field Agents Coordination

17.  Automatic allocation of service tickets visible to staffs even when they
are on the field to let them know the course and plan of action during the
entire day based on the priority

18.  Real-time geo-location mapping for field agents

19.  Auto-submission of attendance for field staff

20.  Status report to see which process is being the bottle-neck

21.  Coordination with service agents at the office

22.  Evaluation the performance on the field

23.  Video/voice call for coordination with back-office for the field agent in
case of any assistance required for quick resolution of issues

24.  Knowledge material sharing with the field agent required to solve a
particular issue along with the case when he/she visits the site

25. # Reduction of calling agents cost
With an engaging app, the user directly raises and solves the issue via the
enterprise app and its chat facilities along with the provision to upload
photos regarding the issue. In this case, the user prefers easy resolution of
issues without having to call a human agent further reducing the service
expenditure of the company.

26. D) Supply Chain Management Apps
As the name already suggests, an enterprise mobile app solution for
supply chain management will connect the different elements of the
supply chain, along with all the data which helps us understand the real-
time operation of the supply chain and streamline it. This can be an
important tool in the retail, manufacturing or assembling sector among
many others.

27. # Execution Guidelines

28.  The execution has to be well planned and drafted specifically for the
company needs. Licensing of existing apps often poses the problem of
being different from the business processes in your organization,
eventually causing a failure in the implementation of the app.

29.  Enterprise app security is of utmost importance for any organizations
as it will be the conduit for valuable data you do not want to leak.

30.  Study your competition for the features and strategy.

31.  The data flow of the app is integrated with the rest of the analytics
system has to be analyzed and assimilated into the business decisions.

32.  Brainstorm with the potential users about the kind of features they
might be appreciative be off before making the final draft of the plan.

33.  Planning your enterprise mobile app must always be futuristic possibly
with AI, options to customize UI.

34.  Once you have identified the need for a mobile strategy within the
organization, the implementation starts. It is always advisable to have only
one enterprise app for a particular group of stakeholders. The major
difficulty arises as companies mix multiple functionalities in one mobile
app as it not only reduces the usability of the app but reduces the app
accountability. Your mobile app solution can be in cluster architecture as
well where the smaller apps are connected to a larger one

35.  Do and re-do your enterprise app iteratively based on your user
experience feedback.

36. Reach at AllianceTek for Business Mobile App Development
+1-484-892-5713
alliancetek.support
pa.info@alliancetek.com
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