Startup Talk at Greenovation

1. Development Approaches
Prototyping
Allan C. Tan, PMP, SCEA

2. About Me

3. Lean Startup

4. Lean Startup
• Eliminate Uncertainty
• Work Smarter, Not Harder
• Develop an MVP
• Validated Learning

5. Prototyping
• Early sample, model, or release of a product
built to test a concept or process or to act as a
thing to be replicated or learned from.

6. Goals of Prototyping
• Idea Validation
• Design Validated
• User Experience Improvements

7. Lo Fidelity Prototype
• Used for Validation
• Fast and Easy
• Idea / Design Validation
• Paper Prototype
• Powerpoint
• Balsamiq Mockups

8. Hi Fidelity Prototype
• Near production quality
• Design and UX Validation
• HTML
• InVision
• JustInMind

9. User Persona
• Create a reliable representations of your key
audience segments for reference.
• Help to focus decisions on the application
based on real world consideration
• Personas
– Demographics
– Technical Ability
– Motivation

10. Questions
Source: usability.gov

11. Questions
Source: usability.gov

12. Questions
Source: usability.gov

13. Sample Persona

14. Minimum Viable Product

15. Minimum Viable Product
• Features to see if something will work.
• Building a product that people will use and
pay for.
• Not to see if the product can be built in terms
of technical feasibility.
• Days worth of work, not weeks or months.

16. Traction
• A measurable set of customers or users that
serves to prove that your startup is "going
places."

17. Formula
50% Product + 50% Traction = Growth
0% Product + 100% Traction = Superficial
100% Product + 0% Traction = Expensive

18. Landing Page

19. Concierge MVP
Generate
Interest
Order Page
Manual
Fulfillment
Collect
Payment
Automate
Traction Development

20. Optimize MVP
Build Landing
Pages
Ad
Campaigns
Registration /
Pre-order
A/B Tests
Build Feature
MVP
Traction Development

21. Prototype MVP
Look for
Advocates
Build Prototype
(Paper / Digital)
Pre-sell /
Fundraising
Build MVP
Traction Development

22. Reuse MVP
Generate
Interest
Build from
clone /
whitelabel
Sell
Analyze
/Customize
Traction Development

23. Approach by Market Type
• Existing Market
• New Market
• Cloned Market
• Niche Market

24. Existing Market
• Tested Idea
• Existing Market
• High Risk
• Tough Competition
Examples:
– POS, Inventory
– CRM, ERP
– Social Networking
– Notetaking

25. Existing Market
Goal: Displace the #1 or disrupt the market
Steps:
1. Identify Unfair Advantage
2. Look for advocates / partners
3. Create Prototype
4. Presell the solution, test the market
5. Build the dream team or outsource partner
6. Sell the solution

26. New Market
• Untested Idea
• New Market
• No/Low Competition
• High Risk
Examples:
• Not possible by definition 

27. New Market
Goal: Develop the new market
Steps:
1. Build landing page, vids, ads, etc.
2. Talk to domain experts
3. Test the market
4. Build the dream team or technical partner
5. Develop the MVP
6. Teach the market and gain traction
7. Maintain your leadership

28. Clone Market
• Tested Idea
• Localized Market
• Low Competition
• High Risk
Examples:
– eCommerce, Buy and Sell
– Crowdsourcing, Microtasking

29. Clone Market
Goal: Dominate the Local Market
Step:
1. Validate the local market
2. Check competition
3. Look for existing solution
– Clone scripts
– Commercial software
– Whitelabels
4. Customize
5. Sell

30. Niche Market
• Tested or Untested Idea
• Domain Expertise
• Low Risk
• Low Competition
Examples:
– Relocation Software
– Sports Betting
– Insurance Software
– Legal Research

31. Niche Market
Goal: Dominate the market
Step:
1. Leverage network and expertise
2. Build prototype
3. Presell
4. Build
5. Sell

32. Summary
Risk Compe-
tition
Concierge
MVP
Optimize
MVP
Prototype
MVP
Reuse
MVP
Existing Market Hi Hi ★ ★ ★★★★★ ★
New Market Hi Lo ★★ ★★★★★ ★★
Clone Market Med Lo ★★ ★ ★★★ ★★★★★
Niche Market Lo Lo ★★★ ★★★★ ★★★★★ ★★

33. MVP Tools

34. Resources
• http://media.balsamiq.com/ebooks/Balsamiq-
Interviews.pdf
• http://www.usefulusability.com/24-usability-
testing-tools/

35. Thank You
Allan C. Tan, SCEA, PMP
CEO/President
Email: allan@ideyatech.com
http://www.ideyatech.com/
allanctan
@allanctan ph.linkedin.com/in/allanctan/