Although every day is a mother’s day, here in the US we dedicate one day especially for her to show our appreciation and thankfulness. Mother’s Day is just around the corner. As a marketer or a business owner you are getting ready, like all retailers, to kick-off your Mother’s Day campaigns. Last year’s campaign did ok. You didn’t get fired , but you didn’t get a promotion either! You are a much smarter marketer now and you want to better track your initiatives, assess what channel is performing and fix what is not performing. You are planning all sorts of marketing activities: offline: TV and newspaper ads; online: paid Search, email, banners, social media, and others.
You have your messaging, promotions, copy, creative, and landing pages all ready, and soon you will go live and you have a week to figure out this “tracking, measurement and analytics” business!
No worries! Google Analytics and this post have come to the rescue!!
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Tracking Online and Offline Marketing Campaigns with Google Analytics
1. Tracking Online and Offline Marketing Campaigns with Google Analytics Allaedin Ezzedin |Senior Web Analyst
2. Assumptions You have Google Analytics implemented on your site You have a basic familiarity with URL tagging You are ready and willing to be proactive and you do care about analytics and campaign ROI How do I tag my links? http://google.com/support/analytics/bin/answer.py?answer=55518 URL Builder http://google.com/support/analytics/bin/answer.py?hl=en&answer=55578 Allaedin Ezzedin www.e-nor.com
3. Disclaimer All screenshots used for this presentation are created for educational purpose and are not real ads Allaedin Ezzedin www.e-nor.com
18. Paid Search - Google AdWords Analytics No need for manual tagging, we are cousins :) Allaedin Ezzedin www.e-nor.com
19. Paid Search - Google Sign in to your AdWords account Click on My account tab Select Account preferences Under Tracking section, click Edit Check the Destination URL Auto-tagging checkbox Click “Save changes” Allaedin Ezzedin www.e-nor.com
26. Offline Campaigns: Newspapers Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad Allaedin Ezzedin www.e-nor.com
31. Creating Custom Segmentation Sign in to your Google Analytics account Advanced Segments > Create a new advanced segment Add the following dimensions: Allaedin Ezzedin www.e-nor.com
