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Social Media & PR: Good Bedfellows?
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Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA Fairbanks
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Social Media & PR: Good Bedfellows?
1.
Social Media and
PR: Good bedfellows?
2.
Social Media Tools
blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
3.
Social Media is
intimate...
4.
Conversation
5.
6.
People Sharing News
& Connecting with Friends
7.
To use social
media well, you must...
8.
Listen
9.
Interact
10.
Engage
11.
“ Social Media
is not a campaign. It is a commitment.”
12.
The old way...
13.
Broadcast
14.
The Social Media
way...
15.
Word of Mouth
16.
The old way...
17.
Circulation
18.
The Social Media
way...
19.
Friends, Fans, Followers
20.
Social media considerations...
21.
How do they
communicate?
22.
How much time
do you have?
23.
24.
Pick the Right
Tools
25.
Social Media Release
Template
26.
Social Media Release
Builder
27.
Social Media Releases
- Search
28.
Social Media Release
(SMR)
29.
Social Media Release
(SMR)
30.
Social Media Powered
Release
31.
Social Media Newsroom
32.
Social Media Newsroom
- Feed
33.
blogs
34.
35.
social networks
36.
37.
microblogs
38.
39.
Integrate
40.
Manage
41.
Monitor
42.
Measure
43.
Listen
44.
Interact
45.
Engage
46.
47.
Download now