Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.

1. Social Media Checkup &
Social Media Advertising
with Aliza Sherman

2. Social Media Checkup
How are you using it?

3. 1. Pick your goals.
Pick 3

4. Establish your brand.
Build awareness.
Drive traffic.
Build your email list.
Provide customer service.
Engage and empower customers.
Generate inquiries.
Increase sales.
Social media goals
Pick 3

5. 2. Know your audience.
Demographics
Psychographics

6. 3. Choose the right platforms.
Professional, business-oriented.
LinkedIn Profile and Company Page
General, targeted, entertainment & friend-focused
Facebook Company Page, Facebook Group
Broad-reaching, diverse, news-oriented
Twitter Account
Video entertainment and information
YouTube Channel
Helpful for location-based businesses, Google SEO
Google My Business Page

7. What about these platforms?
Engaging visual storytelling, photos and graphics
Instagram Account
Highly visual traffic driver, female-dominated
Pinterest Business Account
Easy multimedia blogging, skews younger
Tumblr Account
6-second videos, ready-made for Twitter
Vine Account
Impermanent multimedia messaging
Snapchat Account

8. 4. Use the right tools.
Schedule:
Buffer
Hootsuite
Facebook Scheduler
CoSchedule
Design:
Pablo
Canva
Haiku Deck

9. Scheduling

10. Image created with Pablo

11. Image created with Canva

12. Image created with Haiku Deck

13. 5. Check your branding.

14. Consistent branding.

15. Consistent branding.

16. Consistent branding.

17. Consistent branding.

18. Consistent branding.

19. Consistent branding.

20. Consistent branding.

21. 6. Make your message clear.

22. Clear messaging.

23. Clear messaging.

24. 7. Use the space you’re given.

25. Dimensions vary.
Facebook Cover image: 851 x 315 pixels
Profile image: 400 x 400 pixels
Twi>er Header image: 1500 x 500 pixels
Profile image: 400 x 400 pixels
YouTube Channel image: 2560 x 1440 pixels
Profile image: 400 x 400 pixels (pulled from Google account)
LinkedIn Background image: at least 1000 X 425 pixels
Profile image: 400 x 400 pixels
Google My Business image: 2120x 1192 pixels
Profile image: 400 x 400 pixels (pulled from Google account)

26. Call to action
Use the space you’re given.

27. Use the space you’re given.
Contest

28. The Ask
Use the space you’re given.

29. Product
Use the space you’re given.

30. Collage
Use the space you’re given.

31. Illustration
Use the space you’re given.

32. Tagline
Use the space you’re given.

33. White space
Use the space you’re given.

34. Font face
Use the space you’re given.

35. 8. Plan your destination.

36. Destinations
• Internal web page –
NOT your home page.
• Mobile-friendly form.
• (Contact, email
subscripYon, feedback,
inquiry, contest entry)
• Product Page.
• Video.

37. 9. Don’t waste time.

38. Manage and Plan

39. Create Themes

40. Ideal posting frequency
1-2x a day
MulYple Ymes a day
1x a week
1x a day
Several Ymes a day
30+ Ymes a day

41. Best times to post
12-1pm on Saturdays and Sundays
3-4pm on Wednesdays
1-4pm on Thursdays and Fridays
12-3pm on Mondays through Fridays
5-6pm on Wednesdays
Monday-Wednesday: 2pm-4pm EST
Thursday-Friday: Noon-3pm EST
Saturday-Sunday: 9am-11am EST
Monday through Thursday except
between 3-4pm
2-4am and evenings every day
5pm on Fridays
8-11pm on Saturdays

42. 10. Get Results.

43. Pay to be seen.

44. Facebook: Boost a post

45. Facebook: Results

46. Facebook: Ad options

47. Target, Budget, Duration

48. Facebook: Build your ad

49. Facebook: Sample ads

50. Facebook Ads: Results

51. Instagram: Ads thru Facebook

52. Instagram: Sample ads

53. Instagram: Ad options

54. Twitter: Ad options

55. Twitter: Ad samples

56. Twitter: Ad results

57. The Key to Social Media Ads
• A specific and
measurable goal.
• The right desYnaYon.
• A clear call to acYon.
• Eye catching visual or
video clip.
• A way to track.

58. 1. Pick your goals. (Pick 3.)
2. Know your audience.
3. Choose the right plaborms.
4. Use the right tools.
5. Check your branding.
6. Make your message clear.
7. Use the space you’re given.
8. Plan your desYnaYon.
9. Don’t waste Yme.
10. Get results. (Pay for ads.)

59. Aliza Sherman
alizasherman.com
@alizasherman
aliza@mediaegg.com
Slideshare.net/AlizaSherman