7 Steps to a Social Media Marketing Plan-THE PDF

1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman

2. Why? Who? Where? What? How Much?

3. Why?

4. Loyalty

5. Feedback

6. Word-of-Mouth

7. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.

8. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics

9. Why do you want to use social media?

10. Who?

11. Demographics suck

12. Psychographics rule

13. Who are you trying to reach?

14. Where?

15. blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating

16. Assets location words people Social Media audio stories video images

17. Website

18. Blog

19. Social Networks

20. Social Tools

21. Integration with RSS

22. Where are you going to reach them?

23. What?

24. Grow FFF

25. Increase WOM

26. Encourage Sharing

27. Stimulate Conversations

28. Drive Actions

29. What are you going to do with social media tools?

30. How Much?

31. Numbers Centric

32. People Centric

33. “I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman

34. How are you measuring?

35. How much is enough?

36. blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating

37. Step 1: Objectives attainable marketing measurable

38. Step 2: Audience online participation primed

39. Step 3: Assets locate review integrate

40. Step 4: Tactics appropriate manageable sustainable

41. Step 5: Big Ideas risky rewarding repeatable

42. Step 6: Measurement benchmark monitor reporting

43. Step 7: Rinse, Repeat leverage augment optimize

44. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat

45. “Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak

46. Listen

47. Interact

48. Engage

49. Where in the world is Aliza Sherman? • @alizasherman on Twitter • facebook.com/alizapilarsherman • linkedin.com/in/alizasherman • www.conversify.net • aliza@conversify.net

7 Steps to a Social Media Marketing Plan-THE PDF

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7 Steps to a Social Media Marketing Plan-THE PDF

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